Chief Marketer Staff

• News Briefs

  LEA & PERRINS: has announced its grand-prize winner in its Wrap video contest. The family of Heather Bennett from Villa Rica, GA, produced an original video titled “Who’s Got the Sauce?”

• Acxiom Names Two to Board

  Acxiom Corp. has named Jerry D. Gramaglia and Clark M. Kokich to its board of directors.

• Richard Hochhauser, Anne MacDonald Join Rentrak Board

  Richard Hochhauser and Anne MacDonald have joined Rentrak Corp.

• Agencies

  Ann Taylor Takes A Loss, Hints At Direct Strategy

  Women

• Agencies

  Reader’s Digest Association Files For Chapter 11 Reorganization

  The Reader

• Agencies

  Mail Stream: August 24

  Video Collectables has begun sending out catalogs under the name Collectables Direct. Brain, Child magazine invites mothers to subscribe to it with a variety of subscription terms. And Mini Boden has mailed its autumn 2009 catalog which features clothing for young

• Barc and ePrize Form Alliance

  Integrated marketing agency, Barc, has formed an alliance with online promotion marketing company ePrize

• How to Reach the Next Generation

  It’s time to think more about Web 2.0 and its implications for direct marketing, and less about how to bring the list industry into the early days of the 21st century.

• Listline e-Newsletter 8/24

  All Access Mailing lists LLC has won management of this file naming more than 3.5 million technology professionals. L.I.S.T. Inc. was the previous manager

• 1-800-Flowers.com Posts Quarterly Loss

  1-800-Flowers.com Inc. posted a net loss of $22.2 million for the fourth quarter, compared with net income of $4.3 million in the prior year.