Integrated marketing agency, Barc, has formed an alliance with online promotion marketing company ePrize.
The deal brings together Barc’s expertise in channel and shopper marketing and ePrize’s optimized interactive promotion and loyalty platform. The combined services will be offered to both company’s clients.
Barc has also recently won some new accounts, including agency of record for the Abbott Diabetes Care Trade Marketing Division and Kikkoman International, as well as new assignments from Diageo and Sutter Home.
“Providing our clients with strategic, creative and innovative web solutions to attract and acquire new customers, while closely tracking the return on their marketing dollars is a necessary combination in today’s economic environment,” John Randazzo, chief executive officer at Barc, said in a release. “This alliance is about introducing new audiences to the benefits of online marketing through the integration of two leading strategic agencies to help our clients succeed in today’s highly competitive marketplace.”
“The Web has quickly become the most powerful retail sales tool for companies who want to win in today’s economy,” Josh Linkner, founder and chief executive officer of ePrize, added. “Combining the deep retail talent and experience of Barc with the cutting-edge online strategy and infrastructure of ePrize helps our clients find and keep customers engaged online to ultimately drive their continued sales success.”
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