Chief Marketer Staff
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Agencies
Catalog Prospecting Part of Chico’s FAS’s Plans
Apparel marketer Chico’s FAS racked up $20.2 million in direct channel sales during its most recent second quarter, a 46% from $13.8 million in second-quarter 2008. More, along with The Eavesdropper’s Take, follows.
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Email
Stupid Media Watch: Newsflash! White House has an ESP!
And the award for carrying a story pathetically too far goes to all the media outlets that breathlessly reported the Obama White House used e-mail software-on-demand provider GovDelivery to send the spam e-mails that recently drew complaints from some recipients.
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Email
Stupid PR Watch: The What I Hear in the Background?
For one of the best taglines in the history of business branding, look no further than a release put out by online software-on-demand provider Customer Contact LLC.
And by
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Listline e-Newsletter 8/25
True North List Marketing has assumed management of this compilation naming 329,274 federal contractors. Bethesda List Center Inc. was the
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Hanes T-shirt Contest Benefits Susan G. Komen
Hanes, the apparel sponsor of Passionately Pink for the Cure, is running a T-shirt design contest to benefit Susan G. Komen for the Cure
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Royal Caribbean Stages In-home Cruise Parties
Cruise line Royal Caribbean International and the Cruise Planners affiliate of American Express Travel Services gave more than 14,000 veteran cruise consumers a taste of shipboard travel
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Agencies
Cadbury Campaign Lets Players Get and Give
It may be better to give than to receive, but a Web promotion launched by candy maker Cadbury North America is relieving Canadians of the need to choose. Players who enter the “One for Me, One for You” instant-win game not only get a chance to win a prize
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Upshot Wins Crown Imports Work
Crown Imports, the maker of Corona Extra and Modelo Especial, has hired Upshot to handle its promotion marketing