LIST MANAGEMENT CHANGES
–Federal Contactors from Carroll Publishing
True North List Marketing has assumed management of this compilation naming 329,274 federal contractors. Bethesda List Center Inc. was the previous manager.
Selections: Fax numbers, number of employees, phone numbers, sales volume, state/SCF/ZIP
Price: $130/M
Contact: True North List Marketing, Lynn Starr (203-459-4348; [email protected])
NEW TO MARKET LISTS
–The AIDS Reader Mailing List
This file names 20,745 subscribers to this professional medical publication.
Selections: Location type, specialty, state/SCF/ZIP
Price: $130/M
Contact: MeritDirect, Jeff Moriarty (914-368-1198; [email protected])
–Camaro Performers
Named here are 7,943 enthusiast magazine subscribers, 82% of whom are sourced from direct mail sent right to the publisher.
Selections: Hotlines, age, income, source, paid, lifestyle interest, state/SCF/ZIP
Price: $105/M
Contact: Specialists Marketing Services Inc., Tina Zerfass (201-865-5800 ext. 2230; [email protected])
–Higheredmorning.com
A total of 490,000 university professionals subscribing to this e-newsletter have consented to receive e-mail offers.
Selections: Company size, industry, job title, state/SCF/ZIP
Price: $275/M
Contact: Plattform Advertising, Jim Scova (212-655-5186; [email protected])
UPDATED LISTS
–Day Runner Consumer Buyers
In the past 12 months, 90,610 individuals have bought personal organizers, journals, planners and similar products.
Selections: Amount purchased, gender, multiple buyers, state/SCF/ZIP
Price: $105/M
Contact: Estee Marketing Group Inc., Deana Snyder (914-235-7080 ext. 16; [email protected])
LIST TALK
–How to Reach the Next Generation
By Chris DeMartine
It’s time to think more about Web 2.0 and its implications for direct marketing, and less about how to bring the list industry into the early days of the 21st century. Click for more directmag.com/lists/0825-lists-how/.
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