Chief Marketer Staff
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Super Bowl Ads Go Interactive: Study
Take a deep dive into this year’s Super Bowl ads and how they engaged viewers onscreen and on mobile devices via this study from StarStar.
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Corporate Websites, in Decline, Need a Content Makeover
Corporate sites are in decline and marketers, like Coca-Cola, are giving them a content makeover making them much more attractive to consumers.
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Agencies
Yahoo, Buffett, SCA in Legal Tangle Over Billion-dollar Basketball Contest
A he said, she said between Yahoo, Warren Buffet and SCA Promotions over a NCAA men’s basketball contest has landed in court.
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Do you have a Chief Marketing Technologist?
This new research from Gartner delves into on how the presence of a chief marketing technologist impacts marketing.
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Social
Overlooked Ways to Double Pinterest Followers: Infographic
A Pinterest account holds little value without an active and engaged community. This handy infographic often overlooked ways to help.
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Social
5 Ways to Improve Social Listening
Are you social listening? There are so many lost opportunities when you aren’t alerted or you don’t respond when your brand is mentioned—good or bad.
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Agencies
Increasing Conversions by Improving the Mobile Experience
The key will be delivering high-quality mobile end-user interactions that match the speed and reliability of a desktop PC—an essential foundation for an omnichannel strategy.
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Agencies
Are you up on the Benefits of Mobile Advertising in BRIC Nations?
This article offers an overview and tips for mobile advertising opportunities in BRIC nations.
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Social
A List of 22 Social Media Management Tools
This list of social media management tools likely includes some you’ve heard of—Sprout and Social Talk—and some you haven’t—MediaFunnel and Sprinklr.
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Social
5 Things CMOs Should Think About Before Committing to Social Media Management Tools
There’s a lot of social media management tools out there and it takes time to pour through which might work best for you. This article can help.
