Chief Marketer Staff
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Revenue, Margins Slip At Acxiom
Acxiom Corp. generated $271.1 million during its fiscal second quarter for 2010, a 17.6% drop from $328.9 million in the second quarter of fiscal 2009. The company’s operating income fell by 38% during the same period, from $34.3 million to $21.2 million, More, along with the Hegemonist’s Take, follows.
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Agencies
“Motherhood” and Fandango Team to Support Komen Charity at Debut
In recognition that October is Breast Cancer Awareness Month, the producers of the film “Motherhood” have struck a deal with online ticket agency Fandango to provide financial support for cancer health.
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Email Gone Viral: How To Extend Email Reach Through Social Sharing
Consumer adoption of social networks and media has exploded in the last year and can no longer be considered a fad, nor is it used solely by college students and those with too much time on their hands
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Agencies
To Avoid Overload, Engage Your Audience
For all the information that we accumulate and store and process, more hits us on a 24/7 basis from a growing range of sources.
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Newsday Charging; Study Says People won’t Pay
In a move that bucks a recent study finding that consumers are reluctant to pay for online content, New York Newsday began charging non-subscribers for access to certain parts of its Web site today.
Under the plan, Newsday print subscribers and customers of the newspaper’s parent Cablevision will have complete access to the Web site. Others will have to pay $5 per week for an online subscription.
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Digital
Chinese Search Firm Strong In Third Quarter
Baidu, a Chinese-language Internet search firm, pulled in $187.3 million in revenue during third-quarter 2009, a 39.1% jump from what it generated in third-quarter 2008.
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Publicis Offers Global Revenue Snapshot
Advertising agency conglomerate Publicis pulled in $1.55 billion in revenue during its most recent third quarter, a 5.3% drop from the $1.64 billion it realized during third-quarter 2008.
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Stock Sale Helps Boost IAC’s Third Quarter Income
IAC, which provides a variety of online consumer services, generated $336.6 million during its third quarter, down from $369.3 million in third quarter 2008. The company recorded net earnings of $21.7 million, compared with a net loss of $14.8 million a year ago.