Chief Marketer Staff

• Get Real With Your List Expectations

  So Balloon Boy was a hoax.

• The World Is Poor: And the Meek Shall Inherit the Mall

  Emerging markets like Brazil, Russia, China and India—and the emergent consumers that stoke them—are blazing new and unique ways to market their goods and services

• Boysen, Rossi And Wilhelm Named to Long Island DMA Hall Of Fame

  The Direct Marketing Association of Long Island has inducted Markus Wilhelm, Hank Rossi and Stuart Boysen into its Hall of Fame.

• Agencies

  Direct Mail Credit Card Offers Plummet In Third Quarter

  Credit card issuers sent out 391 million direct mail solicitations during the third quarter of 2009, according to Mintel Comperemedia. That

• Jeannie Falcone To Lead The Agency At Harte-Hanks

  Harte-Hanks, Inc. has promoted Jeannine Falcone to corporate VP, with responsibility for leading The Agency at Harte-Hanks

• Agencies

  Low Restructuring Charges Boost Deluxe Corp.’s Earnings

  Despite a drop in third-quarter revenue, from $362.7 million a year ago to $332.3 million during third-quarter 2009, Deluxe Corp

• Agencies

  New Starbucks Loyalty Program Requires Purchases For Most Rewards

  Starbucks will merge its two rewards programs, Starbucks Card Rewards and Starbucks Gold, into a single program, My Starbucks Rewards. The new program, which requires more interactions before the benefits kick in than the current programs, will debut Dec. 26.

• Agencies

  Valassis Marks Third Quarter With Strong Earnings

  Valassis Inc. generated third-quarter revenue of $544.1 million, a drop from the $563.7 million it pulled in a year ago. But the company recorded $13.8 million in net earnings, a turnaround from the $5.2 million net loss it reported a year ago.

• Agencies

  Small Biz Sales Down, Government Sales Up For PC Connection

  PC Connection, which sells custom-configured computer systems, saw its revenue and sales drop in the third quarter of 2009 from the same time in 2008.

• Responsys Acquires Smith-Harmon

  Marketing services firm Responsys will acquire Smith-Harmon Inc., a digital marketing services firm. Terms of the acquisition were not announced.