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Chief Marketer Staff

  • Email

    Lunchtime a No-E-mail Zone: Pure360

    Contrary to what some marketers assume, people generally don’t open commercial e-mail at work during their lunch hours, according to a new study by U.K.-based e-mail service provider Pure360.

  • Email

    E-mail Not Dead Yet: Study

    Amid all the talk that social media will kill e-mail comes a survey saying people apparently aren

  • Email

    ‘You Can Spam’ Strikes Again

    One of the most asinine arguments advanced by anti-spammers and echoed by an infuriatingly obtuse and incurious press is that the U.S. Can Spam Act was crafted to be too pro business—translation, weak—and, therefore, has done nothing to combat spam.

    This is nonsense on stilts. As has been pointed out here before, though the Can Spam Act doesn’t outlaw unsolicited e-mail—and, as a result, is derisively referred to as the “You Can Spam Act”—it is by far the most leveraged anti-spam law in the world.

    Just last week, for example, a judge ordered Sanford Wallace—the original, and as far as I’m concerned only, spam king—to pay $711 million to social-networking site Facebook in a lawsuit over spam sent to its members.

    The suit accused Wallace of sending messages through Facebook computers to Facebook users with materially misleading headers. The accusation was made claiming Wallace violated … Anyone? Anyone? Why yes, the Can Spam Act.

  • Sara Lee Deli Seeks Followers with Twitter Donation Campaign

    Sara Lee Deli wants Twitter followers and is willing to pay to get them

  • Agencies

    TVGuide.com Stages Contest for Advertisers

    TVGuide.com has begun a contest for top advertisers to raise awareness of the site. The winner gets a Hollywood-style star treatment for a day

  • Upshot Buys Emerge Digital

    Upshot has acquired Emerge Digital, an interactive agency and longtime partner

  • Agencies

    New Orders Fall As PetMed Express Cuts Ad Spending

    Here

  • CRC Health Hires Linda Fisk As SVP Of Internet Marketing

    CRC Health Group has hired Linda Fisk to serve as senior VP of Internet marketing.

  • ALS Association Picks Grizzard Communications As Agency Of Record

    The ALS (Amyotrophic Lateral Sclerosis) Association has chosen Grizzard Communications Group, a direct response marketing and fundraising marketing firm, to serve as its agency of record.

  • InfoGroup “Evaluating Prospects” For Its Sale: Report

    InfoGroup Inc., formerly infoUSA, refused to flat-out deny a published report claiming the company was taking acquisition offers.

    According to a company statement issued mid-day Sunday, infoGroup CEO Bill Fairfield would not comment specifically on the story, which ran in Omaha World-Herald. Fairfield did say