Chief Marketer Staff

• Agencies

  Aramark Loyalty Program Offers Games and Sweepstakes

  Food service provider Aramark Higher Education has expended its loyalty program to encourage college students to dine on campus by offering a range of games and prizes as incentives

• Agencies

  Ad Specialty Sales Off 10.9% in Q3

  The third quarter saw ad specialties sales drop 10.9%, or about $551 million, versus the same period last year, according to the Advertising Specialty Institute

• Agencies

  Use of Coupon Web Sites Grows

  People using coupon Web sites is on the rise. In a surprising find, most of these coupon downloaders are people among the highest education and income brackets

• Agencies

  Starwood Taps into Social, Mobile Habits of Its Most Valuable Loyalty Members

  In what it claims is the first effort by a lodging loyalty program to appeal to offer a full menu of social-and mobile-media options, Starwood Preferred Guest

• Agencies

  Merkle Hires Sandeep Kharidhi As Analytics Practice Leader

  CRM agency Merkle, has added Sandeep Kharidhi to its Quantitative Solutions Group. Kharidhi will serve as analytics practice leader for insurance and wealth management.

• R2C Group Names Sue Collins Head Of Its Creative Operations

  R2C Group a direct response advertising agency, has promoted Sue Collins to VP of Respond2, the creative division of R2C Group.

• Agencies

  Terry Peterson Takes Over As Deluxe Corp. CFO

  Terry D. Peterson was promoted to CFO of Deluxe Corp. effective immediately. He takes the place of Richard S. Greene, who has resigned from the company,

• Equifax Acquires Rapid Reporting Verification

  Equifax Inc. has acquired Rapid Reporting Verification Co. Rapid Reporting offers IRS tax transcript information and social security number authentication services.

• InfoGroup Financials Show Cuts In Interesting Places

  InfoGroup, formerly infoUSA, may not be confirming that it

• Email

  Yesmail Debuts Mobile, SMS Features

  E-mail service provider Yesmail recently announced it has developed a mobile and short-message-service campaign-management tool.