Chief Marketer Staff, Author at Chief Marketer

Online Ad Security and Google’s New Acquisition

By Leo Marani (Quartz) Google has purchased online advertising fraud-tracker Spider.io for an undisclosed amount, which shows how seriously the tech world is taking online ad security. Leo discusses how the acquisition will bolster the battle against spam and ad fraud, and why that’s good for the entire industry.

Internet Marketing Pitfalls

There are a number of traps Internet marketers can fall into, including a lack of originality, lack of quality products and an obvious focus on making a quick buck.

Social

Crowdsourcing and Lead Gen Programs Go Hand In Hand

Crowdsourcing brand advocates can be a great way to generate leads, and making the most of existing customers, employees and influencers just makes sense.

Agencies

Designing a Successful Lead Gen Form

When you’ve invested time and resources into optimizing your marketing channels, special attention should go to perfecting data collection.

Social

A Guide to Stealing Competitor’s Facebook Fans

The easiest way to build your Facebook fans is to start by stealing your competitor’s fans.

5 Killer Tips to Improve Content Marketing

Make some noise with these five content marketing techniques that flat out get results.

Skills Marketers Need to Fill the Talent Gap

This article offers research on the most desirable skills marketers need to fill the talent gap in analytical skill sets.

Social

4 Ways to Avoid Social Media Blunders

This author helps us out with four solid tips to avoid making those often embarrassing social media blunders.

Social

How do You Stack up in Content Marketing: Infographic

This infographic details the current state of content marketing, including key trends and challenges.

Digital

5 Tips to Make Video Marketing Work Hard for Your Brand

Here’s five tips to help you ring up sales and build brand awareness using video marketing.