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The Future of Marketing Automation
Instead of assuming leads come in at the top of a funnel and work their way down, third-gen systems marketing automation learn from every step of the sales process.
Instead of assuming leads come in at the top of a funnel and work their way down, third-gen systems marketing automation learn from every step of the sales process.
Unfortunately, many app marketers are still struggling to bring together the right insights and systems to provide the best possible experience.
Sure, everyone talks about a 360-degree customer view. But rather than going in circles, maybe you should think about a spiral instead.
Dynamic content takes personalization to a new level, allowing marketers to target individual email recipients with different content based on subscribers’ demographics or preferences.
Here’s some interesting examples of companies using virtual reality as a marketing tool.
To get inside customers’ heads, use interviews, installation ride-alongs and focus groups to create a customer experience pathway.
As digitally based options like Airbnb and online travel agencies rise in popularity, where do more traditional options, like hotels, find themselves in the market?
The Internet of Things is really nothing like the Internet. It’s far more complex and challenging.
How can your brand ensure customers receive the same message across various channels and create omnichannel engagement, especially at a global level?
For the first time in five years, the Federal Trade Commission has updated the FAQ page of its endorsement guidelines. Prepare now, you will not regret it.