The Future of Marketing Automation
Instead of assuming leads come in at the top of a funnel and work their way down, third-gen systems marketing automation learn from every step of the sales process.
Articles by Chief Marketer Staff
The 5 Symptoms of Bad App Marketing
Unfortunately, many app marketers are still struggling to bring together the right insights and systems to provide the best possible experience.
Reinventing the 360-Degree Customer View
Sure, everyone talks about a 360-degree customer view. But rather than going in circles, maybe you should think about a spiral instead.
Personalizing Email With Dynamic Content
Dynamic content takes personalization to a new level, allowing marketers to target individual email recipients with different content based on subscribers’ demographics or preferences.
How Companies Are Marketing with Virtual Reality
Here’s some interesting examples of companies using virtual reality as a marketing tool.
4 Steps to Mastering the Customer Experience Pathway
To get inside customers’ heads, use interviews, installation ride-alongs and focus groups to create a customer experience pathway.
3 Things the Travel Industry Can Teach Marketers
As digitally based options like Airbnb and online travel agencies rise in popularity, where do more traditional options, like hotels, find themselves in the market?
4 Ways to Capitalize on the Internet of Things
The Internet of Things is really nothing like the Internet. It’s far more complex and challenging.
4 Steps to Creating Omnichannel Engagement
How can your brand ensure customers receive the same message across various channels and create omnichannel engagement, especially at a global level?
7 Things Marketers Should Know About the New FTC Social Media Guidelines
For the first time in five years, the Federal Trade Commission has updated the FAQ page of its endorsement guidelines. Prepare now, you will not regret it.
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