Chief Marketer Staff

• WOMMA to Take Role in FDA Public Hearing on Social Media

  We have waited a long time. Those with a proclivity for social media and a passion for more empowered patient care are speculating vigorously about the FDA Public Hearing on Nov. 12 and 13

• The Blueprint for Building a Global Brand

  Marketing as a discipline has been rocked by many trends and changes in the past few decades. One of the more subtle, yet increasingly powerful, is the shift in how companies are focusing on marketing effectiveness and organizing around fewer—but more global—brands.

• Fulcrum Hires Gregory Gruzinski

  Fulcrum, an analytics and database marketing firm, has hired Gregory Grudzinski to serve as senior director of retail solutions.

• Thomas Burke Joins Scholastic as SVP Of E-Commerce

  Scholastic Corp. has hired Thomas P. Burke to serve as its senior VP of e-commerce. In his new role, Burke will be responsible for the strategic direction and growth of Scholastic’s e-commerce operation on Scholastic.com.

• Agencies

  Loyalty Income Up As ADS Cuts Operating Expenses

  Loyalty services, alone among Alliance Data Systems

• Mobile

  Google Acquires Mobile Advertising Firm

  Google Inc. will acquire AdMob, a mobile display ad technology provider, for $750 million in stock.

• IBM Names EuroRSCG 4D Lead Digital Agency

  IBM Names EuroRSCG 4D Lead Digital Agency

• Agencies

  Mail Stream: November 10

  Upper Deck

• How List Managers Should Do Business

  If you’re a list owner, it is conceivable you may have invested thousands or perhaps even millions of dollars building a trusted brand. If you extend others the privilege to represent your list, it makes sense to find out in advance if they are worthy …

• The Next Revolution: Cloud Computing and Web 3.0

  The implications of the shift to Web 3.0 are far reaching not only for consumers but also businesses, especially software publishers and other high-tech companies with a significant Web presence.