Chief Marketer Staff
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BOY, DOES THAT DMA SWING!
On the first full day of sessions at DMA09, I arrived at the San Diego Convention Center and walked toward Hall F for the keynote. There was a huge crowd
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Agencies
Vetting Online Voices for Your Brand
Public relations firm Edelman helped Kraft select the bloggers for the Velveeta promotion by using a metric system and other criteria to determine which bloggers would have the best influence. Some tips, per Edelman senior vice president of consumer brands Danielle Wiley
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FTC Puts Heat, Not Light on Blogger Marketing
The Federal Trade Commission has revamped its guidelines concerning endorsements to take account of the new boom in social marketing, blogger endorsements
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Digital
Volvo Stakes Claim to Twilight
Apparently vampires can sell everything to teens and tweens, from fast food to packing tape. But cars? Car maker Volvo says it has proof O-positive that
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Agencies
Automation, Ho!
Dollars are tight, and consumers want to keep track of where every dollar goes And for any money related business, that concern is multiplied many times
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Email
The Value of Being Social: Putting a Price on Friendship
In the early days of social media, it might have been okay to bow to peer pressure and be out there simply because everyone else was doing it. But times
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Agencies
Frito Lay Develops Portfolio of Products for Women
Frito-Lay developed a portfolio of products specifically for women around its “Only in a Woman’s World”
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Surveys Help Toshiba Scan for Satisfaction
Consumers waiting in line for their flu shots and the docs with the needles aren’t the only ones concerned about healthcare reform. B-to-B marketers have
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Mobile
A Google in Your Pocket?
Elsewhere in this issue we mention Google-watching as a trend for 2010