Chief Marketer Staff

• Agencies

  Rough Times for Good Causes

  THE ECONOMY IS TIGHT, WHICH MEANS POCKETS AREN’T AS DEEP For nonprofits, this means retention is the order of the day. Richard Geiger, strategic relationship

• Mobile

  A Google in Your Pocket?

  Elsewhere in this issue we mention Google-watching as a trend for 2010

• Testing Nonprofit Wish Lists

  THE CALENDAR YEAR-END SURGE IN DONATIONS is often required for many nonprofits to balance their budgets after a long and targeted fundraising campaign.

• Agencies

  Fun for the Faithful

  Want loyal customers? Ask if they can come out and play Sweeps and contests are a great way to add excitement to loyalty programs and educate consumers

• Getaway Giveaway

  Earlier this year, Endless Vacation Rentals found itself with 200,000 accommodations to let in 100 countries and next to zero name recognition here in

• RICH PEOPLE BAG NEIMAN’S JAGS

  So much for the new austerity Luxury retailer Neiman Marcus sold out of its special edition 2010 Jaguar soon after unveiling its Christmas Book fantasy

• Agencies

  New Sweeps Rules in Puerto Rico

  Puerto Rico has revised its Sweepstakes and Games of Chance Regulation, removing legal barriers that previously forced advertisers to void sales promotions in the U.S. territory and that limited participation in many prize contests only to residents

• Mobile

  Codes About to Break

  Face it: If you use your mobile phone mostly for talking, you’re old Today’s phones are morphing into Swiss Army knives of communications capabilities,

• Agencies

  Incentives Suppliers Focus on Social Media

  A new study from The Advertising Specialty Institute reports that 53% of incentive-product distributors and 48% of suppliers will be increasing the time they spend on social networking in the next two years

• Agencies

  Schwan’s Tempts Potential New Customers

  This fall, home food delivery service SCHWAN’S tempted 5,000 potential new customers with an offer of free delivery on any product under $10