Articles by Chief Marketer Staff

Data’s Role in Event Marketing: 4 Tips

October 14, 2015 |  by Matt Engel

Data, when used correctly, can provide invaluable insights that can maximize investments—making it an important part in any marketing event strategy.

Are Centroids Misleading Your Advertising? (And What is a Centroid?)

October 14, 2015 |  by Mike Schneider

Centroids are largely to blame for muddying the waters of location-based advertising – meaning that determining the location of any given person is fuzzy, rather than precise and accurate.

Leveraging Data to Avoid Customer Churn: A Cautionary Tale

October 13, 2015 |  by John Sisson

Customer churn has long been a problem for cable companies. Good data management can change that channel.

Redesigning Business to Optimize the Customer Experience

October 7, 2015 |  by Atri Chatterjee

Consistency in the customer experience has become the new business imperative. The modern buyer demands to feel recognized and understood at every level of an organization.

Customer Data Deluge Overwhelms Brands

October 4, 2015 |  by Susan Frech

As technology lets marketers collect more information than ever dreamed possible, we need to be prepared to use that data properly—or become lost in space.

Make Your Employees Social Marketing Advocates

September 30, 2015 |  by Jennifer Keaton

For many companies, having the marketing department be the social voice isn’t enough. Enter the social employee.

Using Sequential Models to Predict Customer Churn

September 29, 2015 |  by Dr. Olly Downs

When companies have so much data on their customers, why is it so difficult to identify and successfully act on customers you might be able to retain, and reduce customer churn?

Leveraging Marketing Data Without Over Investing in New Tech

September 21, 2015 |  by Ross Shelleman

Huge volumes of marketing data enable companies to connect with customers in ways only imagined 20 years ago. Tech investments reflect this excitement—sometimes too much.

Nine Tips for Building Better Marketing Dashboards

September 21, 2015 |  by John Bird

In a twist of the old saying about the tree falling in the forest, it’s reasonable to ask, “If you conduct market research and nothing happens with the data, will anyone know about it?”

Push Messages Aren’t Spam—How to Get it Right

September 15, 2015 |  by Josh Todd

With so many brands vying for users’ attention, push messages can be viewed as disruptive, irrelevant or spammy. But they can also spark engagement.