Chief Marketer Staff
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Infographic: Top Lead Gen Tactics
What are the big driving forces behind today’s online marketing strategies? According to Oracle Eloqua, technology, email marketing, speed and rich content are the key elements you need to leverage for successful campaigns.
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Social
Paid Promos and Social Marketing
It’s getting tougher to sustain success with earned and owned social media channels, so many marketers are turning to paid interactions to help drive their campaigns and interact with users.
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Digital
MillerCoors Boosts Digital Video Spending by 50%
Digital video is a hot property in online and mobile marketing, and brewing giant MillerCoors this week announced that it will be upping its spending in the area by 50 percent.
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Social
How Hashtags Can Drive Business
Hashtags have blossomed over the past few years in social media, giving users who want to chime in on a certain topic and interact with others a means to do so quickly and easily. But finding the right hashtag to drive business value is something that marketers are still trying to perfect.
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Lead Gen Programs Need to Stay Positive
One pitfall marketers face when creating lead gen programs is focusing too much on the strategy behind a campaign and how to execute it properly.
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Agencies
How to Automate Lead Verification
Over the last couple of years, there has been a shift in lead generation away from focusing on just lead quantity towards a model that emphasizes quality.
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Q&A: Enova’s DeCosmo on Analytics Tech Trends
Chief Marketer recently talked with Joe DeCosmo, the new chief analytics officer at Enova.
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Digital
Tips for Better Triggered Online Campaigns
Here are six tips for improving your triggered marketing efforts, both locally and globally.
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Agencies
Beyond the Big Data Hype
Look beyond the flood of big data to create models relevant to more targeted online media buys.
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Digital
Amazon Prime Membership Goes Up 25%
This week Amazon bumped up the cost of its annual Prime membership from $79 to $99, citing rising fuel and transportation costs as a significant factor.
