![](https://chiefmarketer.com/wp-content/uploads/2014/12/ideas-5people-idea-160x125.jpg)
Data’s Role in Event Marketing: 4 Tips
Data, when used correctly, can provide invaluable insights that can maximize investments—making it an important part in any marketing event strategy.
Data, when used correctly, can provide invaluable insights that can maximize investments—making it an important part in any marketing event strategy.
Centroids are largely to blame for muddying the waters of location-based advertising – meaning that determining the location of any given person is fuzzy, rather than precise and accurate.
Customer churn has long been a problem for cable companies. Good data management can change that channel.
Consistency in the customer experience has become the new business imperative. The modern buyer demands to feel recognized and understood at every level of an organization.
As technology lets marketers collect more information than ever dreamed possible, we need to be prepared to use that data properly—or become lost in space.
For many companies, having the marketing department be the social voice isn’t enough. Enter the social employee.
When companies have so much data on their customers, why is it so difficult to identify and successfully act on customers you might be able to retain, and reduce customer churn?
Huge volumes of marketing data enable companies to connect with customers in ways only imagined 20 years ago. Tech investments reflect this excitement—sometimes too much.
In a twist of the old saying about the tree falling in the forest, it’s reasonable to ask, “If you conduct market research and nothing happens with the data, will anyone know about it?”
With so many brands vying for users’ attention, push messages can be viewed as disruptive, irrelevant or spammy. But they can also spark engagement.