Chief Marketer Staff, Author at Chief Marketer

Q&A: Enova’s DeCosmo on Analytics Tech Trends

Chief Marketer recently talked with Joe DeCosmo, the new chief analytics officer at Enova.

Digital

Tips for Better Triggered Online Campaigns

Here are six tips for improving your triggered marketing efforts, both locally and globally.

Agencies

Beyond the Big Data Hype

Look beyond the flood of big data to create models relevant to more targeted online media buys.

Digital

Amazon Prime Membership Goes Up 25%

This week Amazon bumped up the cost of its annual Prime membership from $79 to $99, citing rising fuel and transportation costs as a significant factor.

Social

Tips for Better Social Marketing

Over half of companies have metrics showing a positive result from social activity on marketing optimization according to recent research from Altimeter.

Agencies

Unlikely Friends—ConAgra and P&G—Pair for Cause Marketing Campaign

ConAgra Foods and Procter & Gamble, once fierce competitors, have banned together for the cause marketing campaign, “Child Hunger Ends Here,” which begins next Monday.

Agencies

CM Asks…What Are Your Biggest Data Challenges?

When you’re building a customer relationship, good data is the foundation. Chief Marketer asked several marketing pros to share their biggest data sources and pain points.

Agencies

Moneyball and Marketing: Challenging Conventional Data Wisdom

It’s time to bring the principles of Moneyball to sales and marketing and prove or disprove the unchallenged assumptions and worn-out hunches that have governed marketing for too long.

Data & Analytics

Focus on Individual Consumers, Not Campaigns, in Email

The problem with traditional email marketing models is that they neglect to recognize there are real human beings on the receiving end of these messages.

Digital

The Challenges and Opportunities of Native Advertising Formats

What is really important to those with websites and social networks is that they be able to display advertising to their readers in a way that does not take away from the user experience. Enter native ads.