Chief Marketer Staff
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Agencies
Pennzoil Starts First DRTV Campaign
Pennzoil-Quaker State Co. has entered the direct response business. The company’s first-ever DRTV effort will promote its Total Care product. The campaign,
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Introduction: A Half-Full Glass
Any final assessment on 2001 depends on whether you want to speak optimistically or pessimistically. A pessimist will shake his head and sadly announce
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Acquisitions
MIX AND MATCH Coca-Cola Co., Atlanta, reached an agreement with Diageo plc and Pernod Ricard to purchase the Seagram’s Mixers line for an undisclosed
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Agency Rankings, 1-25
GMR Marketing 5000 South Towne Drive, New Berlin, WI 53151 Phone: 262-786-5600Fax: 262-784-7560URL: www.gmrmarketing.comOwnership: Omnicom GroupCEO: Gary
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Profiles: The Promotion Network
The Promotion Network has always been ahead of the times. When the doors first opened in 1983, the shop was one of the few promotion agencies offering
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Profiles: Marketing Werks
Marketing Werks doesn’t have a gearshift logo just for style. This full-service agency constantly shifts focus from one mobile marketing campaign to the
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Loose Cannon: Who Owns the Owners Manual?
A recent Washington Post article featured marketers bemoaning customers that dial into call centers rather than reading owner manuals. Marketers get no
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Severance Packages Add to J. Crew Net Loss
J. Crew’s net loss deepened during its first quarter increasing to $12.1 million from $9.3 million a year ago. Headcount reductions and the departure of CEO Mark Sarvary generated pretax charges of $4.6 million, the company said. Sarvary left the firm on May 1.