A recent Washington Post article featured marketers bemoaning customers that dial into call centers rather than reading owner manuals.
Marketers get no pity from these quarters. If customers aren’t exhibiting the behavior marketers want, they have no one to blame but themselves.
Owner manuals are rarely user-friendly. They can be translated from a foreign language, or written by tech people, which can amount to the same thing. Diagrams are often obtuse, and apparently there is a law that says actual humans must never be pictured. (There is no other reason
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