Chief Marketer Staff

• InfoGroup Launches B-to-B Tool

  InfoGroup has released B2B DataWarehouse, a new single-source, multichannel coop product for B-to-B marketers.

• AOL Vet Joins Vertis as CFO

  Vertis Communications has named Gerald Sokol Jr. chief financial officer.

• Agencies

  Banks Promoting More Rewards: Mintel

  In the first three quarters of 2009, nearly a third of banks (31%) were offering rewards via direct mail for checking customers, compared to just 13% in 2007, according to new analysis from Mintel Comperemedia.

• Mobile

  Multimedia Mobile Campaign Supports “Avatar” Movie

  LG Electronics MobileComm, Twentieth Century Fox and Lightstorm Entertainment have teamed up to create a new multimedia campaign supporting the new James Cameron film “Avatar.”

• Sunbelt Software Names Birch VP of Marketing

  Sunbelt Software, Clearwater, FL, has named Caroline Birch as vice president of marketing.

• Burger King Holiday Cards Give Recipient a Cheeseburger

  Burger King has launched a line of holiday greeting cards that give the recipient a dollar bill to be used to purchase a 1 ¼ pound Double Cheeseburger

• Tribune Creates Hispanic Marketing Group

  Tribune Co. has created Tribune Hispanic, a cross-platform national media solutions group.

• Google Debuts Bar Coded Window Decal Program

  Google has launched a new campaign to send the 100,000 most searched local businesses in the U.S. window decals identifying them as such.

• How to Target Hispanics Online

  According to the latest U.S. Census statistics, there are now 47 million Hispanics in the United States. That’s 15% of the nation’s population

• Agencies

  Colonial Williamsburg Closes Catalog, Axes 16

  The Colonial Williamsburg Foundation said Friday it was shuttering its mail-order catalog next spring and laying off 16 employees.