Chief Marketer Staff

• CHEVY GAMBLES IN COLORADO

  Chevrolet, Warren, MI, and the Colorado Lottery expanded their long-time marketing alliance last month with Chevy Road Trip, an instant-win game on $2

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  McGraw-Hill Business Leaders Masterfile ALC Data Management is offering an expanded version of the McGraw-Hill Business Leaders Masterfile. It contains

• Japan Direct Mail Delivery Should Stay the Same: Report

  Most forms of direct mail will still be delivered by a government postal service in Japan, and not private companies, according to a draft proposal from

• AMERICAN AIRLINES JOINS WITH LINCOLN

  American Airlines, Dallas, will ground itself by partnering with Irvine, CA-based Lincoln Mercury for a sweeps giving away one of its Navigator SUVs.

• SpeechWorks to Lay Off 70 In Cost-Cutting Move

  SpeechWorks International Inc., a speech systems direct marketer, will lay off about 70 employees, or 17% of its workforce, as part of an effort to reduce

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  360 Youth

• West Coast Port Slowdown Threatens Catalogers

  (Catalog Age)–The showdown between the Pacific Maritime Association (PMA) and the International Longshore and Warehouse Union could spell big problems for catalogers and other marketers importing merchandise from Asia.

• InfoUSA Acquires Directory Company

  InfoUSA, the business information compiler, has acquired the Hill-Donnelly Directory Co. for an undisclosed sum.

• 24/7 Real Media Obtains $5 Million in Funding

  Sunra Capital Holdings Limited. There is an option to increase the investment by $2 million. Last month, 24/7 Real Media moved its stock listing to the

• More Mail Irradiation Study Needed: US Agency

  Further study is needed to determine if irradiated mail poses a serious health risk to mail handlers, according to the U.S. Office of Compliance. Office