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  • PROZAC SAMPLE PROMPTS LAWSUIT

    A Florida woman sued Prozac maker Eli Lilly & Co. last week after getting a sample of Prozac in the mail. The suit charges Indianapolis-based Lilly, the

  • AMN to License TV-Style Web Commercial System

    AMN New Media Inc. said it will license its “Intellimmercial” system for personalizing television-style spots on the Internet, to third-party Web developers

  • Personalization Boosts e-Mail Response: Study

    Personalization based on five or six data elements doubles e-mail clickthrough rates, according to a study by Yesmail Inc. In a study of more than 90

  • PRINGLES BECOMES A VIDEO CHIP

    Proctor & Gamble’s Pringles brand signed a multi-year, multi-million dollar marketing alliance with G4, the new all-videogame cable network from Philadelphia-based

  • Staples Buys Medical Arts Press

    (Catalog Age) Framingham, MA-based office supplies cataloger/retailer Staples agreed on July 9 to buy Medical Arts Press, a multi-title cataloger of medical-related printed products, for $385 million. The all-cash transaction is expected to be completed by the end of the summer.

  • DMA Debuts Industry-Specific Web Sites

    The Direct Marketing Association has opened a teleservices Web site–the first of nine new direct marketing home pages the DMA will debut in coming weeks.

  • Ray Schultz Named List Leader of the Year by DMA Council

    Ray Schultz, editorial director of DIRECT magazine and DIRECT Newsline, has been elected 2002 list leader of the year by the Direct Marketing Association’s

  • DIRECT Listline

    Marketshare Continuity Program Buyers These 16 million buyers have made multiple purchases of a number of products including books, videos, music, gifts

  • Walgreens Denies It Provided Names for Prozac Mailing

    The lawyer for the Florida woman who received free samples of the antidepressant Prozac throgh the mail said the names of the Prozac recipients probably

  • GreatLists.com and Taybi Direct Merge

    GreatLists.com and Taybi Direct Inc. have merged, combining the two firms