Chief Marketer Staff

• Short Cuts

  Robert Cosinuke, president of Digitas Boston, and David Flaschen, general partner at Flagship Ventures have joined the board of directors of e-Dialog,

• American Cancer Society Names ParadyszMatera as Broker

  The American Cancer Society has appointed ParadyszMatera as its exclusive list broker for all donor acquisition mail. ParadyszMatera will handle list

• Leon Henry Exec to Meet With President

  Joel Katz, a senior account executive with Leon Henry, will participate in a roundtable discussion on medical care with President Bush tomorrow. The participants

• PRINGLES BECOMES A VIDEO CHIP

  Proctor & Gamble’s Pringles brand signed a multi-year, multi-million dollar marketing alliance with G4, the new all-videogame cable network from Philadelphia-based

• DIRECT Listline

  Marketshare Continuity Program Buyers These 16 million buyers have made multiple purchases of a number of products including books, videos, music, gifts

• Walgreens Denies It Provided Names for Prozac Mailing

  The lawyer for the Florida woman who received free samples of the antidepressant Prozac throgh the mail said the names of the Prozac recipients probably

• DMA Debuts Industry-Specific Web Sites

  The Direct Marketing Association has opened a teleservices Web site–the first of nine new direct marketing home pages the DMA will debut in coming weeks.

• Ray Schultz Named List Leader of the Year by DMA Council

  Ray Schultz, editorial director of DIRECT magazine and DIRECT Newsline, has been elected 2002 list leader of the year by the Direct Marketing Association’s

• GreatLists.com and Taybi Direct Merge

  GreatLists.com and Taybi Direct Inc. have merged, combining the two firms

• Dell Expects 8% Boost in Revenues for 2nd Quarter

  Dell Computer Corp. is predicting revenues of $8.2 billion during the second quarter, up 8% from a year before.