Chief Marketer Staff

• MCDONALD’S PARTNERS ON FUN FOOD

  McDonald’s Corp., Oak Brook, IL, gets its summer promotions underway this week with co-branded products from General Mills and Dannon Co. and the latest

• Eddie Bauer Plans Plus-Size Spinoff

  (Catalog Age) Apparel and home goods cataloger/retailer Eddie Bauer is launching a spin-off next month that will sell plus-size women’s clothing. The

• PROZAC SAMPLE PROMPTS LAWSUIT

  A Florida woman sued Prozac maker Eli Lilly & Co. last week after getting a sample of Prozac in the mail. The suit charges Indianapolis-based Lilly, the

• AMN to License TV-Style Web Commercial System

  AMN New Media Inc. said it will license its “Intellimmercial” system for personalizing television-style spots on the Internet, to third-party Web developers

• Contract Impasse Delays Kansas DNC List Program

  Kansas Attorney General Carla Stovall is expected to decide by month’s end whether the Direct Marketing Association or someone else should operate the

• Personalization Boosts e-Mail Response: Study

  Personalization based on five or six data elements doubles e-mail clickthrough rates, according to a study by Yesmail Inc. In a study of more than 90

• Leon Henry Exec to Meet With President

  Joel Katz, a senior account executive with Leon Henry, will participate in a roundtable discussion on medical care with President Bush tomorrow. The participants

• Car Dealership Settles Unsolicited Fax Case

  An Illionis car dealership has agreed to pay $6.5 million to settle a class action lawsuit over the sending of unsolicited advertising faxes. Newbold

• DIRECT Newsline

  Global Industrial Equipment Mail Order Buyers Edith Roman has been named manager of the Global Industrial Equipment Mail Order buyers file. Included are

• Short Cuts

  Robert Cosinuke, president of Digitas Boston, and David Flaschen, general partner at Flagship Ventures have joined the board of directors of e-Dialog,