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Chief Marketer Staff

  • DUNKIN’ DONUTS: WE BUY, YOU FLY

    Dunkin’ Donuts, Randolph, MA, and Atlanta-based Delta Shuttle yesterday kicked off an effort offering greater Boston area consumers round-trip airfare

  • MaxDirect to Manage UrbanOutfitters.com List

    MaxWorldwide, Inc., New York, has been named the new list manager for Urban-Outfitters.com. MaxDirect, the offline division of MaxWorldwide, will manage

  • House Expected To Vote On Postal Appropriation Bill Today

    The U.S. House of Representatives is expected to vote today on a $18.5 billion appropriations bill that recommends the payment of just $76.6 million to the USPS.

  • FCC Allows Opt-Out for Telecom Customer Data

    Telecommunications companies will no longer have to get customers’ express permission before sharing customer data.

  • Schwab’s Net Income, Revenue Falls in Second Quarter

    Charles Schwab Corp. had second-quarter net income of $98 million, down from the $102 million it realized one year ago. Its revenue fell from $1.07 billion

  • Loose Cannon: DM’s Slice of the Scandal Pie

    One of the reporters here at DIRECT claims that every scandal in the 20th Century – major or minor – has a connection with New Jersey, his home state. It’s a trick, of course: Dig deep enough and pretty much anything can be linked to anything else. But the direct marketing industry has a tangible connection to WorldCom, the scandal du jour. (Enron? Really, now. Enron was so second quarter.)

  • DMA Expands Pre-Conference Roster

    The Direct Marketing Association has added eight new pre-conference programming tracks to the 85th Annual Conference program. The expanded pre-conference

  • Terror Not Deterring Shopping: Survey

    Americans have not altered their shopping patterns significantly in the last year because of safety concerns, according to a Yellow Pages Research Institute

  • Short Cuts

    H. Robert Wientzen, the president of the Direct Marketing Association, will testify before the Senate Subcommittee on Communications on Wednesday. Wientzen’s

  • Peter Sealey Joins MaxWorldwide

    MaxWorldwide Inc., formerly L90 Inc., has named Peter Sealey as chief strategy officer. Sealey, the former head of marketing for Coca-Cola and Columbia