DMA Expands Pre-Conference Roster

The Direct Marketing Association has added eight new pre-conference programming tracks to the 85th Annual Conference program.

The expanded pre-conference weekend will cover the challenges and strategies faced by specific vertical markets, including agencies, financial services, list, pharmaceutical marketing, publishing, technology marketing, teleservices and travel marketing.

The traditional business-to-business and catalog tracks will remain on the program.

The pre-conference will commence on Saturday, Oct. 19 with an address by Jon Pearson, principal, Creative Learning. On Sunday, Tim Sanders, chief solutions officer, Yahoo, will present “Experience Economy Marketing: Where It Will Take You.” The pre-conference will wrap up with the opening of the exhibition hall on Sunday afternoon.