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Chief Marketer Staff

  • Vocal and Valuable

    Mention direct marketing and with instant, knee-jerk predictability consumers complain. They complain there

  • Methodology

    Monitor-OmniPlus is a 15-minute telephone re-contact interview series done five times a year among Yankelovich Monitor study respondents. The June 2002

  • Consumers: A User’s Manual

    Online marketing was supposed to cannibalize other marketing methods due to its minimal expense and turnaround speed. Marketers love it—but, Yankelovich

  • Winetasting.com Partners With Enzyme Digital

    Online winery cooperative Winetasting.com has partnered with Enzyme Digital, Inc. to streamline its online catalog and tasting room management. Winetasting.com

  • Short Cuts

    SF Interactive, San Francisco, has hired Bill McGee as executive vice president, marketing services. Most recently, McGee was vice president of marketing

  • AOL TIME WARNER HUNTS FOR NEW AOL SKIPPER

    New York City-based AOL Time Warner announced it has tapped executive recruitment agency Spencer Stuart, Chicago, to search for a new leader to replace

  • DMA’s Wientzen Testifies at Telemarketing Senate Subcommittee Hearing

    Direct Marketing Association president & CEO H. Robert Wientzen appeared before the Senate Subcommittee on Communications of the Committee on Commerce,

  • MaxDirect to Manage UrbanOutfitters.com List

    MaxWorldwide, Inc., New York, has been named the new list manager for Urban-Outfitters.com. MaxDirect, the offline division of MaxWorldwide, will manage

  • MPS and TPS Have New Addresses

    The Direct Marketing Association has announced new addresses for its mail and telephone preference services, which are free to consumers. Consumers who

  • MarketsOnDemand Launches Lifestage Files

    MarketsOnDemand, Chicago, has launched five new consumer life-stage lists. The new lists are: Affluent Consumers, Families with Infants, Direct Mail Buyers,