Chief Marketer Staff

• Vocal and Valuable

  Mention direct marketing and with instant, knee-jerk predictability consumers complain. They complain there

• Short Cuts

  SF Interactive, San Francisco, has hired Bill McGee as executive vice president, marketing services. Most recently, McGee was vice president of marketing

• DMA’s Wientzen Testifies at Telemarketing Senate Subcommittee Hearing

  Direct Marketing Association president & CEO H. Robert Wientzen appeared before the Senate Subcommittee on Communications of the Committee on Commerce,

• DMA’s Wientzen Testifies at Telemarketing Senate Subcommittee Hearing

  Direct Marketing Association president & CEO H. Robert Wientzen appeared before the Senate Subcommittee on Communications of the Committee on Commerce,

• Introduction

  Direct marketers are barraged every day with meaningless opinions about what consumers think. The press reports with great authority on how they feel

• MaxDirect to Manage UrbanOutfitters.com List

  MaxWorldwide, Inc., New York, has been named the new list manager for Urban-Outfitters.com. MaxDirect, the offline division of MaxWorldwide, will manage

• AOL TIME WARNER HUNTS FOR NEW AOL SKIPPER

  New York City-based AOL Time Warner announced it has tapped executive recruitment agency Spencer Stuart, Chicago, to search for a new leader to replace

• House Expected To Vote On Postal Appropriation Bill Today

  The U.S. House of Representatives is expected to vote today on a $18.5 billion appropriations bill that recommends the payment of just $76.6 million to the USPS.

• Winetasting.com Partners With Enzyme Digital

  Online winery cooperative Winetasting.com has partnered with Enzyme Digital, Inc. to streamline its online catalog and tasting room management. Winetasting.com

• Longtime DMer Norm Sturm Dies

  Norm Sturm, former head of Unimail’s Chicago office, died last week at age 70 after a lengthy illness. Sturm, who was a vice president with Unimail, was