Chief Marketer Staff

• Mail Stream: A Report on Incoming Direct Mail

  Inbooks Inbooks, the latest addition to the Bookspan/Doubleday family of book membership clubs offers a selection of books directed primarily at busy

• DIRECT Listline

  Sea History Magazine List Counsellors Inc. is offering this new-to-market file of 10,500 subscribers to this quarterly maritime history magazine. Selections:

• Bill to Make Net Tax Moratorium Permanent Advances

  A key subcommittee of the House Judiciary Committee — over the objections of the National Governors Association –has endorsed a bill to make the government

• Consumers: A User’s Manual

  Online marketing was supposed to cannibalize other marketing methods due to its minimal expense and turnaround speed. Marketers love it—but, Yankelovich

• MaxDirect to Manage UrbanOutfitters.com List

  MaxWorldwide, Inc., New York, has been named the new list manager for Urban-Outfitters.com. MaxDirect, the offline division of MaxWorldwide, will manage

• MPS and TPS Have New Addresses

  The Direct Marketing Association has announced new addresses for its mail and telephone preference services, which are free to consumers. Consumers who

• MarketsOnDemand Launches Lifestage Files

  MarketsOnDemand, Chicago, has launched five new consumer life-stage lists. The new lists are: Affluent Consumers, Families with Infants, Direct Mail Buyers,

• Introduction

  Direct marketers are barraged every day with meaningless opinions about what consumers think. The press reports with great authority on how they feel

• HEINEKEN, NINTENDO PREP FOR FOOTBALL SEASON

  Heineken USA, White Plains, NY teams with Nintendo of America, Redmond, WA, for Football Action at Your Fingertips, a fall promotion with an online sweeps

• House Expected To Vote On Postal Appropriation Bill Today

  The U.S. House of Representatives is expected to vote today on a $18.5 billion appropriations bill that recommends the payment of just $76.6 million to the USPS.