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Chief Marketer Staff

  • DIRECT Listline

    Internet Retailer Internet Retailer readersare senior-level executives and managers at retail chains, catalogs, Internet service providers and virtual

  • Quad/Graphics Founder Drowns

    Harry V. Quadracci, founder and CEO of Quad/Graphics, was found dead in a lake near his home in Chenequa, WI on Monday. The cause of death was accidental

  • Jen Clement Named Integrated Marketing Director at MetaResponse

    MetaResponse Group has named Jen Clement director of integrated marketing. In her new position, Clement will work with the company’s clients to develop

  • Mailers Council, DMA Support Postal Commission Bill

    At least two mailer organizations have urged the Senate to pass a bill to create a presidential commission to study the financially strapped U.S. Postal

  • Mail Stream: A Report on Incoming Direct Mail

    Mother Jones Mother Jones recently tried a new twist on its regularly mailed No. 10 package by transforming it into a magalog. The 10-3/4″ x 8″ book recycles

  • Trans Union Loses FTC Suit on Use of Personal Data

    Trans Union cannot sell lists to marketers derived from personal data from consumer credit reports, a federal appeals court has ruled.

  • FALL PROMO A DOUBLE SCOOP FOR NBC, BASKIN-ROBBINS

    Baskin-Robbins, Glendale, CA, teams up with NBC to promote the network’s fall primetime roster. From Sept. 3 through Oct. 27, the campaign will include

  • Short Cuts

    Dawn Panzeca has been appointed vice president, creative director for RTC Relationship Marketing (RTC). Panzeta will bring her expertise to the Hughes

  • Quad/Graphics Founder Dies

    Harry V. Quadracci, founder of Quad/Graphics, was found dead in a lake near his home in Chenequa, WI, yesterday. The cause of death is under investigation. He was 66.

  • FLORIDA AG EYES LILLY OVER PROZAC MAILING

    Florida’s attorney general has begun an investigation into Eli Lilly & Co., Indianapolis, as a sampling scandal continues to unfold in Florida, where