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Chief Marketer Staff

  • Agencies

    Florida Budgets $30 Million for Annual Tourism Drive

    Visit Florida, the state tourism bureau, will spend $30 million on marketing during the 2002-2003 tourist season $45 million less than it did during the

  • Agency Moves

    Frankel, Chicago, named David Haan president of its San Francisco office, a position that has been vacant since May 2001. He had been managing partner

  • Agencies

    DIRECT listline

    NEW LISTS Business eBase The Business eBase, Harvest Marketing LLC and Direct Media Inc.’s opt-in e-mail database for B-to-B marketers, offers more than

  • Sleepless in September

    A month of last-minute nightmares and sweet-dream solutions It’s 3 a.m. Do you know where your ad slicks are? No matter how well you’ve prepared the campaign,

  • Agencies

    Mathsoft’s E-mail Prospecting on a Roll

    Engineering software developer Mathsoft Engineering and Education Inc.’s shift from direct mail to e-mail prospecting is helping it build business from

  • May the Best Brand Win

    IS THERE A BRAWNY MAN IN YOUR LIFE? Georgia-Pacific Corp. is betting that there is. When the Atlanta-based marketer acquired the Brawny paper-towel business

  • Totally Tubular

    Food marketers are grooving on tubes. ConAgra Foods, Kraft Foods, Mott’s, Inc. and other CPGs are serving up snacks in a tube, from pudding and gelatin

  • Agencies

    August 1, 2002

     

  • Reader’s Digest Narrows Net Loss

    The Reader’s Digest Association Inc. reported a fourth-quarter net loss of $3 million, an $18 million improvement over last year’s results. But revenue

  • New Products and Services

    DirectAppend: matches accurate, deliverable email addresses to corresponding postal names and addresses — wfsDirect, Omaha.