Chief Marketer Staff
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TASK MASTERS
Unilever’s promotion team seems partial to cruises. At first it was just sampling, stocking ship cabins with shampoo since cruise lines don’t. (People
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Agencies
Put Your Creative Strategy in Writing
Sometimes it seems as though virtually every product line has become a commodity. Catalogs arrive but, with too few exceptions, have little memorable
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Agencies
Mathsoft’s E-mail Prospecting on a Roll
Engineering software developer Mathsoft Engineering and Education Inc.’s shift from direct mail to e-mail prospecting is helping it build business from
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Paid Online Music Service Debuts
Sony Music Entertainment and Vivendi’s Universal Music Group launched an upgraded online music subscription service Thursday, in an apparent concession
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Totally Tubular
Food marketers are grooving on tubes. ConAgra Foods, Kraft Foods, Mott’s, Inc. and other CPGs are serving up snacks in a tube, from pudding and gelatin
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May the Best Brand Win
IS THERE A BRAWNY MAN IN YOUR LIFE? Georgia-Pacific Corp. is betting that there is. When the Atlanta-based marketer acquired the Brawny paper-towel business
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Agencies
Hey, Fatso, Here’s the Skinny
It occurred to me, as I casually deleted an e-mail message that offered me a diet plan to Drop 10 lbs in 5 wks, that e-mail has moved into a bulk scare
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Reader’s Digest Narrows Net Loss
The Reader’s Digest Association Inc. reported a fourth-quarter net loss of $3 million, an $18 million improvement over last year’s results. But revenue
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UPS Rolling Out Residential Ground Delivery Guarantee
(Catalog Age) United Parcel Service will roll out a money-back guarantee on its standard ground delivery service to residences, starting tomorrow. As