Chief Marketer Staff

• Agencies

  Your Life Story in Two Pages or Less

  Charlie Smythe was the vice president of marketing at a continuity club, running a $25 million operation. When the marketplace upset the fortunes of his

• Agencies

  CRM Remedy

  Everyone has some sort of malady be it real or imagined, life-threatening or frivolous that they wish there was a magic pill to cure. Even the pharmaceutical

• Lillian Vernon, Metris to Debut Credit Card

  Lillian Vernon Corp. has signed an agreement with Metris Cos. to launch a co-branded credit card. Premiering this October, the Lillian Vernon MasterCard

• BACK-END AND BELOW-THE-LINE SERVICES

  STEALTH MARKETING Mail-Well Inc., Englewood, CO, developed interactive technology dubbed Rub n Reveal that displays previously messages when activated

• products

  Shot Puts Arctic IceShots, Inc., Gaithersburg, MD, offers a new twist to on-premise efforts. Fill these shot glasses with a beverage, pop on the top,

• Agencies

  The Jury’s Out

  The most telling moment in this year’s DIRECT List Roundtable came when Steve Roberts of Edith Roman Associates Inc. complained that dot-commers who knew

• Be Mindful

  I started writing this column on my bike this morning. I also planned a week’s vacation, mulled over a scary dream, set my call list for the day, worried

• Plot Twists

  Looking for unique publicity, the marketing brain trust behind Mrs. Fields Cookies, Inc. learned that NBC Entertainment’s most popular daytime drama,

• Agencies

  Put Your Creative Strategy in Writing

  Sometimes it seems as though virtually every product line has become a commodity. Catalogs arrive but, with too few exceptions, have little memorable

• Agency Moves

  Frankel, Chicago, named David Haan president of its San Francisco office, a position that has been vacant since May 2001. He had been managing partner