Chief Marketer Staff
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Paradysz Matera VP Jennifer Lin Dies at 42
Jennifer Lin, vice president of marketing information and research at Paradysz Matera & Co., died on Monday of cancer at age 42.
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Pennsylvania Consumers Tie Up Do-Not-Call Line
Consumers swamped telephone and computer lines for Pennsylvania’s do-not-call list during its first day of existence. As of 5 p.m. yesterday, 206,000
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Teleperformance USA Acquires Comm.Comm
Teleperformance USA has acquired the assets of Communications & Commerce (Comm.Comm). Terms of the acquisition were not disclosed. Teleperformance, which
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Labor Union Blasts Brylane
Brylane Corp., a retail/catalog company, has been savaged by a labor union for its alleged anti-union activities. The company’s filing of a National Labor
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BusinessWeek Chooses VentureDirect to Manage New Statement Stuffer Program
BusinessWeek tapped VentureDirect Worldwide to manage a new Monthly Statement Insert Program on Aug. 2. The business-to-business program will reach 140,000
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Alloy Buys YouthStream Media Networks for $7 Million
Alloy Inc. has acquired assets of Youthstream Media Networks Inc. for $7 million.
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Dawn Zier to Run Reader’s Digest’s Circulation Operations
Reader’s Digest Association, Inc., has named Dawn Zier vice president and circulation director for Reader’s Digest, its flagship publication. Zier had
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Jon Miller Appointed Chief of AOL
AOL Time Warner Inc. has hired Jon Miller to lead the company’s America Online division, reports said. Miller will replace Robert Pittman as chief of
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Pennsylvania Launches Do-Not-Call List
Four months after a new telemarketing law took effect, Pennsylvania has launched a do-not-call list. It will be maintained by the Direct Marketing Association.
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Standard & Poor’s to Monitor Interpublic Group’s Credit Ratings
Standard & Poor’s has placed The Interpublic Group of Cos. Inc., on its CreditWatch list. The announcement came the day after Interpublic said it would