Chief Marketer Staff

• Delia’s Reduces Second-Quarter Estimate

  Delia’s Corp. predicted today that it will report second-quarter sales of $26 million and a loss per share of between 14 cents and 15 cents. Earlier,

• DIRECT Listline

  Martha Stewart Living Sport & Fitness Enhanced The 530,694 active paid subscribers on this file have all expressed an interest in various sports and fitness

• Short Cuts

  Aptimus Inc., has added two members of its management team. Chris Redlitz joins as senior vice president of sales and business development. Tom Soevyn

• Verizon Debuts Major DM, DRTV Campaign

  Verizon, the New York

• Labor Union Blasts Brylane

  Brylane Corp., a retail/catalog company, has been savaged by a labor union for its alleged anti-union activities. The company’s filing of a National Labor

• SEC Cracks Down on Excessive Telephone Commissions

  A sweeping crackdown on investment fraud and bloated boiler room commissions was launched Tuesday by the Securities and Exchange Commission.

• USPS Taps AuthentiDate for Electronic Postmarks

  The U.S. Postal Service has signed an agreement with AuthentiDate to be the provider of its Electronic Postmark (EPM) service. Under the terms of the

• BusinessWeek Chooses VentureDirect to Manage New Statement Stuffer Program

  BusinessWeek tapped VentureDirect Worldwide to manage a new Monthly Statement Insert Program on Aug. 2. The business-to-business program will reach 140,000

• Teleperformance USA Acquires Comm.Comm

  Teleperformance USA has acquired the assets of Communications & Commerce (Comm.Comm). Terms of the acquisition were not disclosed. Teleperformance, which

• Alloy Buys YouthStream Media Networks for $7 Million

  Alloy Inc. has acquired assets of Youthstream Media Networks Inc. for $7 million.