BusinessWeek tapped VentureDirect Worldwide to manage a new Monthly Statement Insert Program on Aug. 2.
The business-to-business program will reach 140,000 subscribers per month. These highly educated, affluent senior executives and business owners have an average portfolio of $1.8 million.
Inserts will include collectibles, general merchandise, travel, catalog and financial services offers. Two non-competitive offers will be accepted each month. The cost is $80 per thousand.
The maximum size is 3-1/2 X 7 inches.
“This is the first time an insert program of this magnitude will reach a business executive of this level,” said David Brill, senior list and insert manager at VentureDirect Worldwide, New York.
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