Delia’s Corp. predicted today that it will report second-quarter sales of $26 million and a loss per share of between 14 cents and 15 cents. Earlier, the firm forecast a loss of 9 cents per share.
In addition, the company estimated revenue of $100 million to $110 million for the second half of the fiscal year and earnings per share of 3 cents to 5 cents. This more conservative forecast is due to “the current weakness in the overall economic environment,” said Andrea Weiss, president of Delia’s, in a statement.
Weiss added that during the second quarter, the firm’s direct business “experienced a slower ramp of back-to-school sales than originally expected.”
Comparable store sales “turned positive” in the month of June and remained on track through the first two weeks of July, the company reported. But they fell during the third and fourth weeks of the month.
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