Chief Marketer Staff

• LILLY MARKETING UNDER SCRUTINY AGAIN

  Eli Lilly & Co., Indianapolis, is under investigation by the Department of Justice for marketing Evista osteoporosis treatment for other uses not approved

• DMA Confirms Isaacson’s Departure

  Ben Isaacson has resigned from the Association for Interactive Marketing, effective Sept. 13, the Direct Marketing Association has confirmed.

• BMW FILLS DIRECTOR’S CHAIR FOR “THE HIRE”

  BMW of America adds to its short-film series “The Hire” in October with new work from directors John Woo (“Mission Impossible”), Tony Scott (“Spy Game,”

• DMer Richard Malcolm Dies at 61

  Veteran direct marketer Richard G. “Dick” Malcolm died last Saturday at age 61 complications from lung cancer. Malcolm worked for Blue Cross Blue Shield

• Talbots Increases Its Net Income

  The Talbots Inc. boosted its net income in the second quarter despite a decrease in sales. The retailer generated sales of $370 million, compared with

• Brookstone Increases Sales, Reduces Loss

  A 9.8% increase in direct marketing sales helped Brookstone achieve revenue growth of 2.3% during its second quarter. It also reduced its net loss. The

• DMA to Be Isaacson’s First Consulting Client

  Although Ben Isaacson is leaving his job as executive director of the Association for Interactive Marketing (AIM) as of Sept. 13, he will continue on

• DIRECT Listline

  Dennis Publishing Direct Media International is offering a list of 844,856 internationals e-mail addresses from Dennis Publishing. These subscribers registered

• CA Lawmakers Weigh Revised Banking Privacy Bill

  A revised version of the California Financial Information Act (S-773) is inching its way through the state legislature. All it needs is the support of

• Too Wins Injunction Against Discounter

  (Catalog Age) The U.S. District Court for the Southern District of Ohio issued a preliminary injunction on behalf of cataloger/retailer Too against retail