Hungry? Schwan’s Consumer Brands of North America, Minneapolis, brings its Tony’s, Red Baron, and Freschetta pizza brands together for a $20 million music promo that puts instant-win gamepieces in 35 million packages. A light-sensitive sound chip in grand-prize and first-prize boxes plays music when the box is opened. The September World’s Greatest Pizza Promotion sweeps will award four grand-prize trips to a concert of the winner’s choice in New York City, New Orleans, Los Angeles, Nashville, Barcelona, Sydney, London, Paris, Tokyo, or Copenhagen; first prize (100) is a portable CD/MP3 player. One in five boxes carries a $3 Music Cash certificate redeemable at 12,000 stores nationally. European brand Chicago Town plays the promo overseas. P-O-P support via M-Factor, Minneapolis.
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