Chief Marketer Staff

• Direct Listline

  Ziff Davis Subscriber Files Worldata is the new manager of Ziff Davis Media publications’ subscriber files, including eWEEK, Baseline, CIO Insight, Interactive

• Ziff Davis to Pay After Online Security Breach

  About 50 consumers will each receive a payment of $500 after their credit card information was exposed via a privacy breach on Ziff Davis Media’s Web site.

• McSCANDAL RINGLEADER TESTIFIES

  Jerome Jacobson, the former Simon Marketing security director whose embezzlement ring stole $20 million worth of McDonald’s Monopoly game pieces, testified

• DMA Sets Deadline for Nonprofit Federation Awards

  Oct. 18 is the deadline for the Direct Marketing Association’s “Nonprofit Achievement Award” and “Nonprofit Public Service Award,” which will be presented

• 1-800-Flowers.com Teams With AmericanGreetings.com

  1-800-Flowers.com Inc. and AmericanGreetings Corp. have formed an alliance that will make the online florist the exclusive floral provider for AmericanGreetings.com’s

• Banta Names Streeter CEO

  Banta Corp. has named Stephanie A. Streeter president and CEO. Streeter has served as president and COO since January 2001, and will take her new post

• Brevity, Offer and Opt-Out Means Lead Tip List for E-mail Campaigns

  When a study of business to business e-mail campaigns yielded responses between 1% and 25%, Harte-Hanks decided to investigate what made a difference.

• DIRECT Listline

  Opt-in E-Mail Addresses From Shopnow.com Dunhill International List Co. is offering this new file of 11.5 million online shoppers. Selections: Age, sex,

• Live From List Vision: It’s all about Attitude

  Attitude is a key leg missing from a three-legged stool driving successful database marketing. And while behavior and demographics are the other two important

• Live from List Vision: Three take Ron Davis Award

  The Ron Davis Young Professional of the Year Award was bestowed Tuesday on three rising stars in the list business.