Chief Marketer Staff

• Banta Names Streeter CEO

  Banta Corp. has named Stephanie A. Streeter president and CEO. Streeter has served as president and COO since January 2001, and will take her new post

• LOEWS BLITZES WITH NFL TIE-IN

  New York City-based Loews Cineplex Entertainment and the National Football League, New York City, are teaming up on a co-marketing effort that starts

• FLORIDA BRANDS WATER

  Thirsty? Visit Florida. The state’s tourism board (which really is called Visit Florida) tapped BEVsystems International, Miami, to expand sales of FLA

• REDNOR OUT AT DRAFTWORLDWIDE

  In a possible case of getting booted up, Jordan Rednor is stepping out of his role as president and coo of Chicago-based DraftWorldwide for an unspecified

• McSCANDAL RINGLEADER TESTIFIES

  Jerome Jacobson, the former Simon Marketing security director whose embezzlement ring stole $20 million worth of McDonald’s Monopoly game pieces, testified

• Direct Listline

  Ziff Davis Subscriber Files Worldata is the new manager of Ziff Davis Media publications’ subscriber files, including eWEEK, Baseline, CIO Insight, Interactive

• Live from List Vision: Three take Ron Davis Award

  The Ron Davis Young Professional of the Year Award was bestowed Tuesday on three rising stars in the list business.

• BigDates.com in Deal With Altura

  BigDates.com, a marketer of an online system to help people remember and act on important dates, has entered into a cooperative agreement with online

• Live From List Vision: It’s all about Attitude

  Attitude is a key leg missing from a three-legged stool driving successful database marketing. And while behavior and demographics are the other two important

• Brevity, Offer and Opt-Out Means Lead Tip List for E-mail Campaigns

  When a study of business to business e-mail campaigns yielded responses between 1% and 25%, Harte-Hanks decided to investigate what made a difference.