Thirsty? Visit Florida. The state’s tourism board (which really is called Visit Florida) tapped BEVsystems International, Miami, to expand sales of FLA USA bottled water. The 30-month-old brand has been a hit, but had limited distribution, which BEVsystems will expand. Branded water is part of the Kissimmee-St. Cloud-based board’s strategy to build awareness of FLA USA as a clearinghouse for tourism info. A redesign puts a “Fun Florida Fact” and FLA USA’s Web address and toll-free number on the label. BEVsystems will also tout the state on Life O2 SuperOxygenated Water, launching in Canada in October.
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