Just as Captain Kirk and Spock ventured to new worlds and made tough decisions to steer the Enterprise to safe ground, sales executives also have to make the right decisions to drive their organizations to hit their sales targets.
Just about everyone knows the importance of setting incremental goals to achieve big picture objectives, but you may be overlooking the powerful effect of milestones can have on marketing events.
How do your branded digital experiences make your users feel? Do their implementations match the vision for the brand’s identity? This is easier to self-diagnose than one might think.
Today, savvy app marketers need to engage their users with segmented, targeted marketing campaigns in order to reach the right customers at the right time.
Here are three benefits to leveraging marketing technology at an event, as well as ways you can turn those wins into ongoing advocacy.
The industry needs to open its arms to dynamic creative innovation – especially to maximize advertising budgets.
Here's five tips for using marketing automation to maximize your lead generation efforts.
When we think about the buyer’s journey or building customer experiences that delight our prospects, the foundation for marketing needs to be around the “who.”
Marketers are too heavily focused on the last interaction they had with their customer and wasting time anticipating the next.
Digital transformation improves the customer experience, which increases loyalty and helps turn customers into brand ambassadors.
