Chief Marketer Staff, Author at Chief Marketer

Westin Puts $15 Million Against its new “Well-Being Movement” Campaign

This new campaign from Westin Hotels, “Well-Being Movement,” adds to the success of the brand’s past programs to help guests, and employees, live healthier lifestyles.

Social

12 Social Marketing Changes YOU Need to Know About

Twelve hot options now available to help CMOs maximize social marketing effectiveness.

Agencies

A Surprising Presence at SXSW with Charitable Guerilla Marketing

One company at SXSW dreamed up one heck of a killer idea to get itself some attention by staging a charitable guerilla marketing event.

Mobile

Multiscreening and Digital Advertising

Consumers are leveraging multiple screens via TV and mobile devices more and more, and marketers need to wrap their heads around making the most of this practice. Marketers need to appreciate the behavior and mindset of multiscreening audiences and must integrate ads with primary screen content.

Infographic: Top Lead Gen Tactics

What are the big driving forces behind today’s online marketing strategies? According to Oracle Eloqua, technology, email marketing, speed and rich content are the key elements you need to leverage for successful campaigns.

Social

Paid Promos and Social Marketing

It’s getting tougher to sustain success with earned and owned social media channels, so many marketers are turning to paid interactions to help drive their campaigns and interact with users.

Digital

MillerCoors Boosts Digital Video Spending by 50%

Digital video is a hot property in online and mobile marketing, and brewing giant MillerCoors this week announced that it will be upping its spending in the area by 50 percent.

Social

How Hashtags Can Drive Business

Hashtags have blossomed over the past few years in social media, giving users who want to chime in on a certain topic and interact with others a means to do so quickly and easily. But finding the right hashtag to drive business value is something that marketers are still trying to perfect.

Lead Gen Programs Need to Stay Positive

One pitfall marketers face when creating lead gen programs is focusing too much on the strategy behind a campaign and how to execute it properly.

Agencies

How to Automate Lead Verification

Over the last couple of years, there has been a shift in lead generation away from focusing on just lead quantity towards a model that emphasizes quality.