Chief Marketer Staff
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Microsoft/FTC Proposed Privacy Settlement Challenged
Contending that it doesn’t do enough to protect consumers’ online privacy, the Electronic Privacy Information Center (EPIC) and the Computer and Communications
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DMA of Detroit Presents ‘Successful Campaign’ Seminar
Building successful direct marketing campaigns is the theme of a Detroit Direct Marketing Association half-day seminar Tuesday, Nov. 12 at the Southfield
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CAUSE-MARKETING MOVES ON PAST SEPT. 11
Consumers want corporations to support local communities beyond Sept. 11 memorials, with long-term commitments to education and medical research, according
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WENDY’S, BLOCKBUSTER GO NUTS WITH MOVIE MANIA
Wendy’s, Blockbuster, and Coca-Coca Co. have joined forces for a national sweeps dubbed Movie Mania that will award one grand-prize winner free video
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2002 Revenue Up Slightly for Publicis Groupe’s First Half
2002 Revenue Up Slightly for Publicis Groupe’s First Half Revenue for Publicis Groupe SA increased 2.4% in the first half of 2002. The Paris-based advertising
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Annual Revenue Down 2.3% for Neiman Marcus
The Neiman Marcus Group reported fourth quarter revenue increased 5% to $666 million, compared with $636 million last year. Net earnings were $5 million,
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Agencies
JCPenney to Mail Newly Formatted Christmas Catalogs
JCPenney will send out 10 million copies of its Christmas Catalog this fall. The redesigned catalog will feature merchandise grouped by themes such as “gifts under $25,” “gifts for him or her,” “gifts for home” and “gifts for nostalgic memories.”
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HP Debuts Post-Merger Catalog
This week, HP mailed its first catalog since the Compaq Computer Corp.– Hewlett-Packard merger to 2 million businesses, gleaned from both companies’ databases.
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DIRECT Listline
Wall Street Leaders Database These 20,835 U.S. senior executives at investment banks, brokerages and mutual fund companies pay $2,000-$2,500 annually
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SMG Ticket Buyers File Debuts
Direct Media Inc., Greenwich, CT, is introducing the 2 million-name SMG Ticket Buyers file. People identified on this list have an average age of 28 and