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Chief Marketer Staff

  • DMA of Detroit Presents ‘Successful Campaign’ Seminar

    Building successful direct marketing campaigns is the theme of a Detroit Direct Marketing Association half-day seminar Tuesday, Nov. 12 at the Southfield

  • Agencies

    JCPenney to Mail Newly Formatted Christmas Catalogs

    JCPenney will send out 10 million copies of its Christmas Catalog this fall. The redesigned catalog will feature merchandise grouped by themes such as “gifts under $25,” “gifts for him or her,” “gifts for home” and “gifts for nostalgic memories.”

  • MCDONALD’S NAMES LIGHT GLOBAL CMO

    McDonald’s Corp., Oak Brook, IL, last week named branding guru Larry Light its global chief marketing officer. Light will set global marketing strategy

  • DIRECT Listline

    Wall Street Leaders Database These 20,835 U.S. senior executives at investment banks, brokerages and mutual fund companies pay $2,000-$2,500 annually

  • Microsoft/FTC Proposed Privacy Settlement Challenged

    Contending that it doesn’t do enough to protect consumers’ online privacy, the Electronic Privacy Information Center (EPIC) and the Computer and Communications

  • CAUSE-MARKETING MOVES ON PAST SEPT. 11

    Consumers want corporations to support local communities beyond Sept. 11 memorials, with long-term commitments to education and medical research, according

  • WENDY’S, BLOCKBUSTER GO NUTS WITH MOVIE MANIA

    Wendy’s, Blockbuster, and Coca-Coca Co. have joined forces for a national sweeps dubbed Movie Mania that will award one grand-prize winner free video

  • HP Debuts Post-Merger Catalog

    This week, HP mailed its first catalog since the Compaq Computer Corp.– Hewlett-Packard merger to 2 million businesses, gleaned from both companies’ databases.

  • U.S. Calvary Steps Up Homeland Security Products

    As the nation mourns the loss of victims from the terrorist attacks a year ago, U.S. Cavalry is aiming to help agencies take action against such disasters

  • Blair Corp. Forms Pact With P&G

    Catalog company Blair Corp. has made a marketing alliance with Procter & Gamble’s Tide Fabric Care Network to leverage each brand to their respective