Author

Chief Marketer Staff

  • Washington Postal Facility to Be Fumigated

    Tests Tuesday at Washington’s main mail-handling facility could be the last before a planned fumigation of the site gets underway. Two postal workers

  • $10 Gift in the Mail Confounds Small Kansas Town

    You never know what’s going to show up in the mail. Ten dollar bills, stuffed into white envelopes, appeared Sept. 11 in the mailboxes of some residents of Turon, KN—population 436.

  • Three Killed in Apparent Murder-Suicide at Empire Blue Cross

    After losing its headquarters in the attacks on the World Trade Center just over one year ago, Empire Blue Cross and Blue Shield suffered another blow yesterday. Three employees were shot to death at the firm’s new headquarters in midtown Manhattan, the company said.

  • Agencies

    Web-Based Program Boosts Response

    A Web-based system allowing roof installation dealers to customize mailing programs has helped Butler Roof Group gain trackability and response for its

  • Agencies

    The Best Customers Are Happy From the Start

    Keeping customers happy is good business 101, so we marketers obsess about it. We track their satisfaction and we train our employees to be responsive.

  • Agencies

    Lending Leverage

    SOME PEOPLE WOULD SAY you can never have too much of a good thing. But when you’re not able to maximize that good thing, it can be frustrating. Countrywide

  • Agencies

    As Good as It Getsfor FedEx

    Unlike United Parcel Service, Federal Express has not spent millions of dollars in rates and classification proceedings before the Postal Rate Commission

  • Agencies

    Caples Awards Adds Categories

    The chances of winning a John Caples International Award have risen by 40%. The Caples board will hand out prizes in 66 categories in 2003, compared with

  • Agencies

    Mazda Scores With DM Campaign

    A 750,000-piece direct and e-mail campaign to stir up interest in the Mazda Tribute SUV has generated responses 7% higher than forecast, according to

  • Agencies

    Legislation Lurks

    Is there a wolf outside the door? While predictions of significant privacy legislation have been lurking for years, some believe it’s all just huffing