Chief Marketer Staff

• Live from the National Postal Forum: Confirm improves Penney delivery times

  (Catalog Age) Using the U.S. Postal Service’s Confirm mail tracking system, J.C. Penney has seen mail delivery improve to the point where nearly 90% of

• CRYONICS: A PRIZE TO DIE FOR

  “New Scientist” magazine, London, is backing its redesign with a death-defying offer: The grand-prize winner chooses between cryonic preservation — and

• QVC SUES FORMER HOST OVER E-MAIL

  QVC sued a former on-air host who allegedly e-mailed QVC viewers information about promotions when she moved to rival Home Shopping Network. West Chester,

• SCI FI CHANNEL TAKES TO ROAD

  Time Warner Cable’s SCI FI channel is orbiting in eight markets to promote its new Steven Spielberg series “Taken.” The tour, dubbed Taken Experience,

• PEP BOYS THUMBS A RIDE WITH EBAY

  Philadelphia-based auto parts chain Pep Boys has teamed with San Jose, CA-based eBay on the Catch a Ride With Manny, Moe and Jack Sweepstakes, offering

• HERSHEY PURCHASE MELTS IN WRIGLEY’S HANDS

  Hershey Foods Corp. apparently has abandoned any plans for a sale. Hershey rejected a last-minute, $12.5 billion offer from Wm. Wrigley Jr. Co. that included

• “THIS OLD HOUSE” BUILDS DREAM KITCHEN

  For the first time this year, “This Old House” viewers can choose which less-than-perfect kitchen will be transformed into a dream kitchen. The PBS show

• DIRECT Listline

  Music! Music! Music! These 1.53 million monthly music listeners have purchased CDs and tapes through direct marketing offers on and offline. The file,

• BRITISH AIRWAYS TAKES FLIGHT WITH JAMES BOND

  British Airways, the “official airline of 007,” last week uncorked the Travel Like Bond sweepstakes, open exclusively to U.S. residents. Consumers can

• Coldwater Creek Reports Flat Second Quarter Sales

  A shift in the timing of catalog mailings helped lead to flat second-quarter sales for Coldwater Creek, Inc.