Chief Marketer Staff

• SCI FI CHANNEL TAKES TO ROAD

  Time Warner Cable’s SCI FI channel is orbiting in eight markets to promote its new Steven Spielberg series “Taken.” The tour, dubbed Taken Experience,

• SPENCER SCARES UP HALLOWEEN PARTNERS

  Retailer Spencer Gifts parties with rock singer Rob Zombie and Pete’s Wicked Ale for Halloween, with a gift-with-purchase offer and a national sweeps

• InfoUSA Outlines Potential of Microsoft BCentral Arrangement

  The agreement between Microsoft’s bCentral, could be worth millions of dollars within a few years, according to infoUSA officials. Under the terms of

• TOMBSTONE LETS CONSUMERS PICK PRIZES

  Through the end of October, Kraft Foods’ Tombstone Pizza runs a Win Whatever You Want sweepstakes with a grand prize of $100,000 to be used any way the

• HERSHEY PURCHASE MELTS IN WRIGLEY’S HANDS

  Hershey Foods Corp. apparently has abandoned any plans for a sale. Hershey rejected a last-minute, $12.5 billion offer from Wm. Wrigley Jr. Co. that included

• FOXSPORTS.COM TEAMS WITH SORRENT

  Los Angeles-based FoxSports.com last week announced a multi-year, multi-title partnership with Sorrent interactive games. As a part of the agreement,

• Live from the National Postal Forum: Confirm improves Penney delivery times

  (Catalog Age) Using the U.S. Postal Service’s Confirm mail tracking system, J.C. Penney has seen mail delivery improve to the point where nearly 90% of

• MCDONALD’S RECALLS BOBBLE-HEADS

  McDonald’s Corp., Oak Brook, IL, last week recalled 100,000 bobble-head figures because some had high levels of lead that posed a threat if kids ate the

• GENERAL MILLS PUTS BOOKS IN CHEERIOS BOXES

  General Mills, Minneapolis, in November will put books in five million-plus boxes of Cheerios as part of its ongoing Spoonfuls of Stories promo. Specially

• 84 LUMBER NAILS PGA SPONSORSHIP

  Retailer 84 Lumber Co., Farmington, PA, signed a four-year deal as title sponsor of the PGA Tour’s Pennsylvania event, beginning in September 2003. 84