Chief Marketer Staff
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Unemployed in 2002
April 30 I learned something today about conducting an effective job search: to always remember this is my job search and I need to manage it at a pace
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Read Me!
Middle school kids in Boston, Miami, and Tampa take a field trip this fall to see local actors perform the first chapter of Toni Morrison’s The Bluest
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Agencies
The Sky Is Falling. Want Our Umbrella?
Have you noticed that unsolicited e-mails are becoming more and more strident? The intention, obviously, is to shake us out of our lethargy. After all,
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Agencies
Enough Is Enough
Enough is enough. Things have to change. Yes, we’re brilliant. Time after time we figure out ways to overcome postage hikes, increased paper costs, higher
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Agency Moves
Adamson Advertising, St. Louis, MO, named Mark Wildenhaus executive creative director. Blattner Brunner, Pittsburgh, PA, named John Gatesman vp-account
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Agencies
NY Hotel Starts E-Prospecting Effort
At the rate one New York City hotel chain is going, within a few years the only paper marketing it will be doing is room comment cards. On Sept. 20 it
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Agencies
GTSI Back in Catalog Biz
A large information systems marketer that exited the catalog arena about three years ago is back with a new quarterly magalog. GTSI Corp., which sells
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Agencies
Catalog Analysis: Setting Your Price for Customer Acquisition Costs
Profitable and growing companies know and understand the marketing, database, and numbers side of the business well and use the techniques to manage their their mailings and build their customer contact strategy. But a surprising number of companies don’t regularly calculate some of the
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Agencies
Small Catalogs Forum: Making the Most of the Merge/Purge
In the merge/purge, all prospect lists are placed in the same priority just below your house file names. Names appearing on any two or more lists, called