Chief Marketer Staff

• Agencies

  Keep Your Head, Make Things Happen

  OK, let’s take a look at things. During the past two years, our industry has had to contend with three rounds of postal rate increases. The U.S. Postal

• Ah, Burgers and Cars

  Iam starting to love Wisconsin. Admitting this shows great largesse from a native Chicagoan now living in Minnesota. I’m supposed to feign disdain for

• Direct Inspection

  Maybe the reason consumers complain so vehemently about direct marketing is not because they dislike it, but because they like it so much, and want it

• Agencies

  Cricket Rolls Out First Direct Mail Campaign

  Cricket Wireless will start its first major direct mail campaign this month. The firm, which up to now has relied mostly on mass media TV spots, will

• Hitting the Right Chord

  Larry and Wendy Davis

• Read Me!

  Middle school kids in Boston, Miami, and Tampa take a field trip this fall to see local actors perform the first chapter of Toni Morrison’s The Bluest

• Agencies

  The Sky Is Falling. Want Our Umbrella?

  Have you noticed that unsolicited e-mails are becoming more and more strident? The intention, obviously, is to shake us out of our lethargy. After all,

• Agencies

  Enough Is Enough

  Enough is enough. Things have to change. Yes, we’re brilliant. Time after time we figure out ways to overcome postage hikes, increased paper costs, higher

• Agencies

  September 11, 2002

  I’ll never forget that beautiful Tuesday morning. Unaware that anything had happened, I arrived at the office to find people gathered around the fourth-floor

• Boo!

  PepsiCo, Purchase, NY, this month breaks the first of two holiday promos playing up its Power of One strategy, linking its Frito-Lay brands with beverage