Chief Marketer Staff

• Agencies

  DIRECT listline

  NEW LISTS Rodale E-Newsletter/Postal A file identifying some 270,000 subscribers to Rodale’s e-mail newsletters who gave their postal address online.

• Acquisitions

  OGILVY SNAPS UP BEN MARKETING Ogilvy & Mather North America, New York City, jumps into the promotion game with the purchase of BEN Marketing Group. BEN

• Agencies

  HP Debuts Post-Merger Catalog

  In mid-September HP mailed its first catalog since the Compaq Computer/Hewlett-Packard merger. The book went to 2 million businesses gleaned from both

• Agencies

  letters to the editor

  BUZZ OFF The Makeover Maven is one of my favorites in DIRECT. I also enjoy reading the replies Tom Collins receives about almost every makeover on the

• Agencies

  California Lawmakers Reject Privacy Bill

  The California General Assembly, in one of its last acts before adjourning, failed to pass the Financial Information Privacy Act (S-773), which exceeded

• Medium Rare

  More than 70 percent of purchase decisions are made in the store. If you’re involved in marketing in any capacity, you probably already knew that. The

• Howdy, Partner

  George Leon has been very busy saying no. The senior vp-global promotions at Sony’s Columbia Pictures said it twice for each time he said yes to partners

• FTC Settles Telemarketing Credit Card Case

  Five corporations run by two Canadians will pay $436,000 to settle Federal Trade Commission charges that they tricked consumers into paying for worthless

• Hitting the Right Chord

  Larry and Wendy Davis

• Agencies

  Cricket Rolls Out First Direct Mail Campaign

  Cricket Wireless will start its first major direct mail campaign this month. The firm, which up to now has relied mostly on mass media TV spots, will