Chief Marketer Staff

• Direct Inspection

  Maybe the reason consumers complain so vehemently about direct marketing is not because they dislike it, but because they like it so much, and want it

• Top Search Engine Players at a Glance

  ALTAVISTA AltaVista Co., Palo Alto, CA www.altavista.com Search engine with its own crawler and directory content from LookSmart. PAID INCLUSION Express

• FTC Settles Telemarketing Credit Card Case

  Five corporations run by two Canadians will pay $436,000 to settle Federal Trade Commission charges that they tricked consumers into paying for worthless

• Read Me!

  Middle school kids in Boston, Miami, and Tampa take a field trip this fall to see local actors perform the first chapter of Toni Morrison’s The Bluest

• Agencies

  The Sky Is Falling. Want Our Umbrella?

  Have you noticed that unsolicited e-mails are becoming more and more strident? The intention, obviously, is to shake us out of our lethargy. After all,

• Agencies

  Enough Is Enough

  Enough is enough. Things have to change. Yes, we’re brilliant. Time after time we figure out ways to overcome postage hikes, increased paper costs, higher

• Agencies

  September 11, 2002

  I’ll never forget that beautiful Tuesday morning. Unaware that anything had happened, I arrived at the office to find people gathered around the fourth-floor

• Unemployed in 2002

  April 30 I learned something today about conducting an effective job search: to always remember this is my job search and I need to manage it at a pace

• Agencies

  Recruiting Big Sales

  Online recruitment company SalesRecruits.com has increased its sales from $1 million a year to $1.5 million as a direct result of a new e-mail newsletter

• Mail Industry Execs Endorse Presidential Commission

  Senior executives from across the $900 million-a-year mailing industry have endorsed the concept of a Presidential Postal Commission to spur reform in