Chief Marketer Staff

• Hershey Sale is Sticky Business

  Nestl, Vevey, Switzerland, will have to stop licking its lips, at least for the short term. State Judge Warren Morgan issued a temporary restraining order

• Agencies

  September 11, 2002

  I’ll never forget that beautiful Tuesday morning. Unaware that anything had happened, I arrived at the office to find people gathered around the fourth-floor

• Agencies

  Watts Their Line

  Everyone, Topbulb CEO Philip Bonello is fond of saying, has a goofy light bulb problem a lamp in his or her home or office that requires some sort of

• Welcome to the Neighborhood

  Sign a mortgage for $250,000 and suddenly $500 for a washer or $30,000 for a car don’t seem like such big price tags. That’s one reason new homeowners

• products

  Mighty Mini Who doesn’t love action figures? The Stevenson Group, Wheat Ridge, CO, is offering its new SMITI promotional sports licensed brand line which

• Exciting Results

  RedEnvelope has been engaged in search engine marketing for only about a year but it is already one of the savviest companies out there. The San Francisco-based gifts marketer is running the SEM gamut…

• Agencies

  New Career Strategy Tools Are in Your Hands

  Sam was a brilliant marketer someone who knew how to integrate his efforts with the public relations department to create effective marketing programs.

• Hitting the Right Chord

  Larry and Wendy Davis’ company has been selling guitar parts for 25 years. It is mostly a wholesale business, hawking guitar necks, tuning keys, whammy

• Drey Creditors May Start Receiving Money Soon

  Alan Drey Co. Inc. is planning to begin next week paying back some of its creditors after closing its doors in August.

• Glossary of Terms

  Auto bidding: A bidding process in which participants enter the highest amount they would pay for a keyword. The price actually paid is automatically