Chief Marketer Staff

• FTC Settles Telemarketing Credit Card Case

  Five corporations run by two Canadians will pay $436,000 to settle Federal Trade Commission charges that they tricked consumers into paying for worthless

• Agencies

  Watts Their Line

  Everyone, Topbulb CEO Philip Bonello is fond of saying, has a goofy light bulb problem a lamp in his or her home or office that requires some sort of

• Boo!

  PepsiCo, Purchase, NY, this month breaks the first of two holiday promos playing up its Power of One strategy, linking its Frito-Lay brands with beverage

• Read Me!

  Middle school kids in Boston, Miami, and Tampa take a field trip this fall to see local actors perform the first chapter of Toni Morrison’s The Bluest

• Glossary of Terms

  Auto bidding: A bidding process in which participants enter the highest amount they would pay for a keyword. The price actually paid is automatically

• Agencies

  Personality Crisis

  Is it just me, or has there been a bit of media coverage regarding Martha Stewart recently? Something about insider trading not being a good thing? Maybe

• Rubbernecking

  Those who cannot remember the past are condemned to repeat it. George Santayana Most promotions these days are well-designed and suffer, at worst, mundane

• Spies in the Kitchen

  I’m in the middle of Times Square, America’s mega-branding theme park, with my documentary crew to interview travelers for Sheraton Hotels. Getting instinctive

• Agency Moves

  Adamson Advertising, St. Louis, MO, named Mark Wildenhaus executive creative director. Blattner Brunner, Pittsburgh, PA, named John Gatesman vp-account

• Agencies

  Recruiting Big Sales

  Online recruitment company SalesRecruits.com has increased its sales from $1 million a year to $1.5 million as a direct result of a new e-mail newsletter