Chief Marketer Staff
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Agencies
Cricket Rolls Out First Direct Mail Campaign
Cricket Wireless will start its first major direct mail campaign this month. The firm, which up to now has relied mostly on mass media TV spots, will
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Agencies
September 11, 2002
I’ll never forget that beautiful Tuesday morning. Unaware that anything had happened, I arrived at the office to find people gathered around the fourth-floor
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Boo!
PepsiCo, Purchase, NY, this month breaks the first of two holiday promos playing up its Power of One strategy, linking its Frito-Lay brands with beverage
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Revving Up
Online merchants say SEM is the Porsche of aquisition tools. WD Music Products Inc., which sells guitar parts, has seen its direct to consumer sales go from 1% to 26%. A rental agent for vacation homes in Sanibel Island, FL—Sanibel Holiday (www.sanibelholiday.com)—has seen qualified leads jump 10%…
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Agencies
Something’s Missing From Sharp’s TV Ad
The public must be punch-drunk from being hit with so many choices in the latest electronic products. My Sunday newspaper always spills out several freestanding
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DIRECT Listline
Brownstone Publications Inc. PCS Mailing List Co. is the new manager of Brownstone Publishers Inc. Healthcare Professionals file of 34,699 names. Brownstone
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MediaBay’s Chairman Invests $1.5 Million in Company
MediaBay will borrow $1.5 million in funding from its chairman, Norton Herrick. This funding by Herrick brings the total amount of investment from Herrick,
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Spies in the Kitchen
I’m in the middle of Times Square, America’s mega-branding theme park, with my documentary crew to interview travelers for Sheraton Hotels. Getting instinctive
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Agencies
Recruiting Big Sales
Online recruitment company SalesRecruits.com has increased its sales from $1 million a year to $1.5 million as a direct result of a new e-mail newsletter
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Agencies
The Gift Wrap Edge
First it was the turquoise boxes. If you were going to give a gift that would impress, it had to be in that immediately identifiable turquoise box with