Chief Marketer Staff

• Agency Moves

  Adamson Advertising, St. Louis, MO, named Mark Wildenhaus executive creative director. Blattner Brunner, Pittsburgh, PA, named John Gatesman vp-account

• Agencies

  Back to Press

  Even casual readers have noticed the difference. Thanks to reduced spending across the board, magazines just aren’t as robust as they used to be. But

• Agencies

  The High Cost of Fighting With Consumers

  The paradox of our industry is that even as direct marketing is more and more attractive to us as marketers it has become less and less appealing to consumers.

• Run of the Mills

  It’s been nearly a year since General Mills closed the biggest takeover in its 74-year history. Once the drawn-out deal with Pillsbury was final, the

• BACK-END AND BELOW-THE-LINE SERVICES

  CASH AND A SMILE Western Union, Denver, is jumping into the incentive game with Corporate GiftGram, a gift check that can be used as an employee reward.

• Gotcha

  Did our lenticular cover grab your attention? We hope so not that you can judge a book (or magazine) by its cover, but we like being flashy once in a

• Top Search Engine Players at a Glance

  ALTAVISTA AltaVista Co., Palo Alto, CA www.altavista.com Search engine with its own crawler and directory content from LookSmart. PAID INCLUSION Express

• FTC Settles Telemarketing Credit Card Case

  Five corporations run by two Canadians will pay $436,000 to settle Federal Trade Commission charges that they tricked consumers into paying for worthless

• Agencies

  New Career Strategy Tools Are in Your Hands

  Sam was a brilliant marketer someone who knew how to integrate his efforts with the public relations department to create effective marketing programs.

• Hitting the Right Chord

  Larry and Wendy Davis’ company has been selling guitar parts for 25 years. It is mostly a wholesale business, hawking guitar necks, tuning keys, whammy