Chief Marketer Staff, Author at Chief Marketer

NY Hotel Starts E-Prospecting Effort

At the rate one New York City hotel chain is going, within a few years the only paper marketing it will be doing is room comment cards. On Sept. 20 it

Agencies

GTSI Back in Catalog Biz

A large information systems marketer that exited the catalog arena about three years ago is back with a new quarterly magalog. GTSI Corp., which sells

Run of the Mills

It’s been nearly a year since General Mills closed the biggest takeover in its 74-year history. Once the drawn-out deal with Pillsbury was final, the

Agencies

HP Debuts Post-Merger Catalog

In mid-September HP mailed its first catalog since the Compaq Computer/Hewlett-Packard merger. The book went to 2 million businesses gleaned from both

Hitting the Right Chord

Larry and Wendy Davis

Gotcha

Did our lenticular cover grab your attention? We hope so not that you can judge a book (or magazine) by its cover, but we like being flashy once in a

Agencies

Cricket Rolls Out First Direct Mail Campaign

Cricket Wireless will start its first major direct mail campaign this month. The firm, which up to now has relied mostly on mass media TV spots, will

FTC Settles Telemarketing Credit Card Case

Five corporations run by two Canadians will pay $436,000 to settle Federal Trade Commission charges that they tricked consumers into paying for worthless

Accounts Action

Marinelli Communications, Inc., New York City, named sales promotion agency of record for Loews Cineplex Entertainment Corp., New York City. City of Industry,

Agencies

September 11, 2002

I’ll never forget that beautiful Tuesday morning. Unaware that anything had happened, I arrived at the office to find people gathered around the fourth-floor