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Chief Marketer Staff

  • Blinded by the Date

    I have already been a winner. Last month I traveled with the 1,000 winners of Miller Brewing Co.’s fifth annual MGD Blind Date sweepstakes. The concert

  • The World Over

    The 2002 Globes Awards were presented by the Association of Promotion Marketing Agencies Worldwide last month. The Gran Prix went to a New Zealand campaign

  • Agencies

    DIRECT listline

    NEW LISTS 11/1 Listline cv PCH Pet Product Buyers These 330,000 last-12-month pet merchandise buyers are generated from Publishers Clearing House’s $10

  • Agencies

    RETURN on INVESTMENT

    With paid placement (and paid inclusion using cost-per-click), return on investment is figured in the standard way: profit divided by the cost of the

  • Agencies

    If You Could Wish Yourself a Techno Solution

    You’re walking down a deserted beach and you spot something that looks like an old lantern, the kind that makes a wish-granting genie materialize when

  • November 1, 2002

     

  • Agencies

    November 1, 2002

     

  • DIRECT Listline

    Semiconductor Magazine Semiconductor Equipment and Materials International is offering its Semiconductor magazine subscriber list. These readers are high-level

  • Econometrics Rebuilds Board, Hires New CEO

    Econometrics Inc., the CRM/database services company, has a new chairman and a new CEO. Founder Robert McGuire, who was sued by the firm earlier this

  • Former VP Charges MeritDirect with Unlawful Dismissal

    A former senior vice president at MeritDirect has filed an arbitration claim alleging that the list management-brokerage firm dismissed him without cause, is withholding compensation and has slandered his name.