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  • Mullen Named Borgata’s EVP of Marketing

    Larry Mullen has been hired as the executive vice president of marketing for Borgata, a casino hotel and spa scheduled to open in Atlantic City, NJ in

  • Sandra Roscoe Named Partner at Singer Direct

    Sandra Roscoe, senior vice president of Singer Direct Inc., has been named partner. “Sandra was with us from the foundation of the management part of

  • Short Cuts

    The Center for Direct Marketing at Mercy College will offer a seminar on Best Practices Testing Techniques at its Manhattan campus on Wednesday, Nov.

  • DIRECT Listline

    Discount Office Supply Center This newly updated file now features 78,556 executives at small- and medium-sized businesses. They have purchase authority,

  • NewRoads Acquires APL Direct Logistics

    NewRoads, a fulfillment house, has acquired APL Direct Logistics, the consumer fulfillment division of APL Logistics. The price was not disclosed. NewRoads

  • Agencies

    TOP SEARCH ENGINE PLAYERS At a Glance

    ALTAVISTA AltaVista Co., Palo Alto, CA www.altavista.com Search engine with its own crawler and directory content from LookSmart. PAID INCLUSION Express

  • Agencies

    Stonewall Kitchen Revamps Web Site

    Specialty foods cataloger/manufacturer Stonewall Kitchen relaunched its Web site last month in an effort to increase visitor-to-buyer conversion rates.

  • Agencies

    LIST BRIEFS

    Frost & Sullivan Goes to MetaResponse MetaResponse Group has been named to manage the Frost & Sullivan lists. The files include more than 400,000 U.S.

  • Letter to the Editor

    While I loved the October PROMO and its focus on event marketing, I do have to take issue with Jim Holbrook’s article. Jim doesn’t get it when trying

  • Agencies

    Spam Stings

    Everyone knows spam is proliferating. After all, who doesn’t have an e-mail from those enterprising Nigerian folks in their in-box, along with hundreds