Chief Marketer Staff

• DIRECT Listline

  Gold Violin This is a file of 14,586 catalog and Internet buyers. Gold Violin carries upscale products and services designed exclusively for seniors.

• Allegations Against Martha Stewart Have Harmed Her Business

  Martha Stewart

• Miss Cleo to Forgive $500 Million in Settlement With FTC

  The operators of Miss Cleo’s psychic hot line have agreed to forgive $500 million in outstanding customer charges in an agreement settling a Federal Trade Commission lawsuit charging that the operators fleeced callers.

• Short Cuts

  Suzanne E. Newell has joined the list management division of Carney Direct Marketing as a list manager in their Manchester, NH office. Richard Slater

• KLM Revamps “Flying Dutchman” Loyalty Program

  KLM Royal Dutch Airlines has overhauled its

• Catalog Shoppers Make 15 Purchases a Year: DMA Study

  Americans who shop from catalogs are loyal mail order buyers and they make an average of 15 purchases a year. In 2001, 30% of catalog shoppers made between

• MKTG Services Reports Profitable First Quarter

  MKTG Services Inc. reported net income of $157,706 for the first three months of fiscal 2003, compared with a net loss of $10.3 million during the 2001

• Quad/Graphics Awarded $30 Million Smithsonian Contract

  Quad/Graphics has been awarded a $30 million contract with Smithsonian Business Ventures for the printing and distribution of Smithsonian print products.

• Agencies

  Fingerhut Catalog Same as It Ever Was

  The new Fingerhut fall/winter catalog, which dropped Nov. 9, will appeal to the same sub-prime-credit demographic as the old Fingerhut catalog. “That’s

• A Visit From St. Ridiculous

  ’Twas the night before Christmas, and all of my mail Couldn’t be less convincing to create a sale. And ridiculous e-mails, repulsive to see, Still aren’t as repulsive as spots on TV. The worst of the lot are commercials by Dell, Whose product is good but whose TV spots smell.