Chief Marketer Staff

• Agencies

  letters to the editor

  NO COMPLAINTS, PLEASE After reading the recent article on the Alan Drey closure (List Report, DIRECT, Nov. 1), we find it interesting to note that Mr.

• CheetahMail Opens U.K. Subsidiary

  E-mail marketing company CheetahMail has started a subsidiary in the United Kingdom.

• Agencies

  Pushing the Envelope: Sorry No Trust Funds Here

  As I write this, I suspect I’m in the same state as many of you: swamped while getting ready for the Direct Marketing Association’s annual hootenanny

• Agencies

  How to Solve the CRM Puzzle

  Customer relationship management has been around long enough that companies have begun codifying best-practice strategies. A recent study from Carlson

• Agencies

  Creative Approach

  The problem software developer Adobe Systems Inc. faced in rolling out its InDesign product was one marketers dealt with long before anyone ever knew

• DIRECT Listline

  Professional Airline Pilots This file of 100,000 pilots at their home address is now managed by VentureDirect Worldwide. The list has been culled from

• Agencies

  DMA Adopts Advance Consent Guidelines

  The Direct Marketing Association, reacting to episodes in which consumers are charged for products and services they never agreed to buy, has adopted

• Agencies

  Meeting of the Minds

  No longer the new kid on the block, e-mail has grown up to the point that it’s as much in the game as direct mail and telemarketing. But that doesn’t

• Restoration Hardware to Air Holiday TV Special

  Restoration Hardware Inc. has created an hour-long television special, “Restoration Home for the Holidays,” which will begin airing this weekend in the

• Agencies

  DIRECT listline

  NEW LISTS BMG New Member Hot List These music lovers recently enrolled in the BMG Music Club and ordered CDs. Among those named here are 438,000 last-three-month