Chief Marketer Staff

• Agencies

  Creative Approach

  The problem software developer Adobe Systems Inc. faced in rolling out its InDesign product was one marketers dealt with long before anyone ever knew

• CheetahMail Opens U.K. Subsidiary

  E-mail marketing company CheetahMail has started a subsidiary in the United Kingdom.

• Bankruptcy Bill Stalls in Senate After House Deletes Protestor Clause

  A bill that would have made it harder for consumers to declare bankruptcy passed out of the House after a key clause was deleted, but was declared dead

• Agencies

  The Offer Giveth, the Asterisk Taketh Away

  The battle may be hopeless, but like General Custer and other foolhardy pseudoheroes, we’ll fight for history if nothing else. That accursed asterisk

• Agencies

  The Big Lie

  There’s a great untruth being circulated on Capitol Hill these days. It contends that postal work sharing is nothing more than a valueless giveaway of

• Cross Media Has Net Loss As It Faces Credit Deadline

  Cross Media Marketing Corp. reported a third-quarter net loss of $12.6 million, compared to third-quarter 2001 net income of $2.4 million. The company

• Agencies

  letters to the editor

  NO COMPLAINTS, PLEASE After reading the recent article on the Alan Drey closure (List Report, DIRECT, Nov. 1), we find it interesting to note that Mr.

• Agencies

  Pushing the Envelope: Sorry No Trust Funds Here

  As I write this, I suspect I’m in the same state as many of you: swamped while getting ready for the Direct Marketing Association’s annual hootenanny

• Agencies

  Webinar E-mailing Pulls 6% Clickthrough

  A California computer storage systems maker got a 6% clickthrough rate for an e-mailing that promoted a Webinar it conducted in late September. The company

• DIRECT Listline

  Professional Airline Pilots This file of 100,000 pilots at their home address is now managed by VentureDirect Worldwide. The list has been culled from