Chief Marketer Staff, Author at Chief Marketer

DMA Adopts Advance Consent Guidelines

The Direct Marketing Association, reacting to episodes in which consumers are charged for products and services they never agreed to buy, has adopted

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letters to the editor

NO COMPLAINTS, PLEASE After reading the recent article on the Alan Drey closure (List Report, DIRECT, Nov. 1), we find it interesting to note that Mr.

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DMA Offers Interim Wireless Service

The Direct Marketing Association has launched a wireless suppression service to help its members avoid making unsolicited calls to cell phones. But the

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Direct Hit: Water for Life

If you are among the many people invited to a broker breakfast with Mo Moss this month, we urge you to skip it. It’s not that convicted felons have nothing

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Pushing the Envelope: Sorry No Trust Funds Here

As I write this, I suspect I’m in the same state as many of you: swamped while getting ready for the Direct Marketing Association’s annual hootenanny

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How to Solve the CRM Puzzle

Customer relationship management has been around long enough that companies have begun codifying best-practice strategies. A recent study from Carlson

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JPMorgan Buys Arizona Mail Order

JPMorgan Partners LLC bought the remaining Fingerhut Cos. assets from Federated Department Stores Inc. last month in a nine-figure deal. The new entity,

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Creative Approach

The problem software developer Adobe Systems Inc. faced in rolling out its InDesign product was one marketers dealt with long before anyone ever knew

DIRECT Listline

Professional Airline Pilots This file of 100,000 pilots at their home address is now managed by VentureDirect Worldwide. The list has been culled from

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DMA to Back Anti-Spam Law

In a stark departure from tradition, Direct Marketing Association president and CEO H. Robert Wientzen says the DMA would support anti-spam legislation.