Chief Marketer Staff

• Agencies

  letters to the editor

  NO COMPLAINTS, PLEASE After reading the recent article on the Alan Drey closure (List Report, DIRECT, Nov. 1), we find it interesting to note that Mr.

• Agencies

  DMA Offers Interim Wireless Service

  The Direct Marketing Association has launched a wireless suppression service to help its members avoid making unsolicited calls to cell phones. But the

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  Direct Hit: Water for Life

  If you are among the many people invited to a broker breakfast with Mo Moss this month, we urge you to skip it. It’s not that convicted felons have nothing

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  Pushing the Envelope: Sorry No Trust Funds Here

  As I write this, I suspect I’m in the same state as many of you: swamped while getting ready for the Direct Marketing Association’s annual hootenanny

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  Webinar E-mailing Pulls 6% Clickthrough

  A California computer storage systems maker got a 6% clickthrough rate for an e-mailing that promoted a Webinar it conducted in late September. The company

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  JPMorgan Buys Arizona Mail Order

  JPMorgan Partners LLC bought the remaining Fingerhut Cos. assets from Federated Department Stores Inc. last month in a nine-figure deal. The new entity,

• Cross Media Has Net Loss As It Faces Credit Deadline

  Cross Media Marketing Corp. reported a third-quarter net loss of $12.6 million, compared to third-quarter 2001 net income of $2.4 million. The company

• DIRECT Listline

  Professional Airline Pilots This file of 100,000 pilots at their home address is now managed by VentureDirect Worldwide. The list has been culled from

• Agencies

  DMA to Back Anti-Spam Law

  In a stark departure from tradition, Direct Marketing Association president and CEO H. Robert Wientzen says the DMA would support anti-spam legislation.

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  CORRECTION

  A recent List Report (DIRECT, October) misquoted a statistic from consultant Kurt Medina on the 50-plus market. The entire 50-plus market will represent