Chief Marketer Staff
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TRUSTE Debuts International Privacy Service
TRUSTe has launched a service to certify privacy policies and offer its dispute resolution services in foreign languages. The service, International Privacy
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Essence Liquidates Catalog
Catalog Age)–Magazine publisher Essence Communications Partners is in the final stages of liquidating its Essence by Mail catalog. The company, best
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Charles Morgan to Open Nasdaq Market
Charles Morgan, the company leader of Acxiom Corp. and former chair of the Direct Marketing Association, is expected to join Rick Ketchum, president and
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Viper Buys Interest in PC Mailbox
Viper Networks Inc. has acquired a 49% interest in PC Mailbox Inc. in an all stock transaction. PC Mailbox is an Internet advertising company that uses
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Clarification
Re: MKTG Services Reports Profitable First Quarter, DIRECT Newsline Nov. 14, 2002. MKTG Services Inc. reported net income of $157,706 for the first quarter,
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Mail Stream: A Report on Incoming Direct Mail
Mount Horeb Mustard Museum The latest catalog from the Mount Horeb Mustard Museum has been mailed just in time for the holiday season and will surely
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Short Cut
TransUnion has promoted Eddie Sobh to sales representative responsible for national direct marketing sales support in the company
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Mail Order Complaints Down, Big-Ticket Scams Target Consumer: Survey
Mail order complaints ranked 15th last year among consumer complaints recorded by numerous consumer protection agencies, an improvement from its No. 6
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Talbots 3Q Catalog Sales Drop 9%
Third quarter catalog sales for Talbots Inc. decreased 9% to $62.1 million from $68.2 million last year. Year-to-date, the firm reported a 9% drop in