Chief Marketer Staff

• Three Indicted in Nationwide Magazine Subscription Scam

  Three men have pled guilty in an Arizona court for their participation in a massive nationwide magazine subscription fraud scheme.

• DIRECT Listline

  First Financial Resource Investment Buyers There are 101,907 last-12-month active investors named in this file. They are affluent individuals who hold

• Banks Boost Mailings

  Banks increased the amount of direct mail they send by 38% between the first quarter of 2002 and the fourth quarter of 2001. And another 35% increase

• BK DISCOUNTS WHOPPER, SHUTTERS LOYALTY PROGRAM

  Burger King Corp. will sell Whoppers for 99 cents next month to maintain market share and meet performance criteria for its pending sale to private investors,

• Short Cuts

  Scott H. Ray has been appointed general manager for two units within the technology division of ValueClick Inc. in Westlake Village, CA.

• Elyssa Cunningham Joins Mokrynski & Associates

  Elyssa Cunningham joined Mokrynski & Associates Inc. as sales executive in list management. Cunningham had been with AZ Marketing for 15 years. In 2000,

• HOLIDAY SALES TO RISE FOUR PERCENT

  Retail sales are expected to rise four percent this holiday season to $209.3 billion, with heavy promotions and discounts to lure recession-weary shoppers.

• Digital

  SEM, Classifieds Are Growing Online Ad Vehicles

  Search engine marketing, online classifieds and rich media are the three areas of online advertising that are growing, according to an analysis of several

• World Publications Taps ALC for 12 Magazine Files

  World Publications has chosen ALC Data Management to manage its 12 lifestyle and travel magazine files. The files include Sport Fishing with 138,000 subscribers

• Edith Roman Manages Wine Enthusiast Catalog File

  Edith Roman Associates Inc. has been tapped to manage the 123,027-name Wine Enthusiast Home D